by M. Shannon Hernandez | Blog, Content Marketing and Strategy
McDonald’s: A Brilliantly Boring Business Case Study Did you know I used to work at Mcdonald’s? Â I was 16 years old, living in a rural town in central Illinois that was situated precisely between a corn and a bean field. Unsurprisingly, it was a pretty...
by M. Shannon Hernandez | Blog, Business Blogging, Content Coaching, Content Marketing and Strategy, Thought Leadership
Most of us have at some point experienced feelings of doubt and unworthiness in our lives. But the reality is when your accomplishments are a result of your own knowledge, hard work, and preparation and you still feel inadequate … you’re probably suffering...
by M. Shannon Hernandez | Blog, Business Blogging, Content Coaching, Content Marketing and Strategy, Thought Leadership
Joy is a business necessity. It’s the vibrant, colorful lifeblood of our work. The untouchable thing that makes our brand feel electric and inspired. The it factor that sets us apart from all the saturated noise and attracts our perfect-fit clients to us like...
by M. Shannon Hernandez | Blog, Business Blogging, Content Coaching, Content Marketing and Strategy, Copy Writing, Thought Leadership, Uncategorized
“You’ll 5X your income if you just follow this simple system.” That’s what most business coaches and strategists will tell you. They’ll make you feel like they’ve been given the keys to the kingdom, and that kingdom is filled with...
by M. Shannon Hernandez | Blog, Business Blogging, Content Coaching, Content Marketing and Strategy, Copy Writing, Thought Leadership
In the world of online business, content can feel like a necessary evil. Something you have to do to keep up with the rat race of social media and the hustle of marketing. Creating a coaching sales script can feel like an unbearable burden. It’s not always clear...
by M. Shannon Hernandez | Blog, Content Marketing and Strategy, Entrepreneurship
Most marketing strategies and promotional tactics commonly used today sound like, well, nails on a chalkboard to introverts. Here are some examples of online marketing strategies that most introverts just shouldn’t do: Hosting massive online events Hopping on live...
