by M. Shannon Hernandez | Content Marketing and Strategy
Social media marketing on its own is neither a winnable, or sustainable strategy. You can quote me on that. If you’ve seen me posting on social, I can understand why you might be looking at your screen inquisitively. And the truth is that yes, I am on LinkedIn....
by M. Shannon Hernandez | Content Marketing and Strategy
In a world where every marketer seems to focus on scarcity, urgency, and FOMO, I want to change the conversation — because joy marketing is real and, more importantly, powerful. The best marketing still makes people feel some kind of way — with over 90% of our...
by M. Shannon Hernandez | Blog, Business Blogging, Content Marketing and Strategy
What No One Else Will Tell You About Marketing Your Coaching Business Here’s a hard truth about being an online coach: you can’t grow your coaching business OR your bank account if you continue to TRY to run and grow your business without a solid marketing strategy....
by M. Shannon Hernandez | Blog, Business Blogging, Content Marketing and Strategy
McDonald’s: A Brilliantly Boring Business Case Study Did you know I used to work at Mcdonald’s? I was 16 years old, living in a rural town in central Illinois that was situated precisely between a corn and a bean field. Unsurprisingly, it was a pretty...
by M. Shannon Hernandez | Blog, Business Blogging, Content Coaching, Content Marketing and Strategy, Scaling Your Business, The Confident Expert Program, Thought Leader Marketing
If you’re anything like me, the word “boring” doesn’t sit well. It has a negative connotation and makes us think of things that are mundane, uninteresting, and not worth our time. But what if we changed the way we looked at boring? What if we saw it as...
by M. Shannon Hernandez | Blog, Business Blogging, Content Marketing and Strategy, The Confident Expert Program
I’ve struggled for years with getting “bored” in my business. My brain was trained from a very early age that if things were calm, something was wrong. In other words, I was taught that life is innately chaotic and broken and therefore needs to be fixed. This kept my...
