We help  coaches and consultants grow a joyful and profitable business they love–where abundant time off is  non-negotiable.

Our Core Values

Joy.

We believe that a business and a life rooted in JOY changes families, communities, and legacies.

Integrity.

We believe in tried-and-true business growth solutions. We do not teach strategies we haven’t tried (and had success with ourselves). And, we will never sell you something you don’t want or need.

Innovation.

We believe that growing a business you love requires innovative ideas and elevated consciousness, as well as courage, self-reflection, and intentional focus.

Service.

We believe in showing up, serving, and loving our community, deeply.

Profits for Purpose.

We believe in business for GOOD. When you join our community as a client, your dollars will create a ripple effect of kindness and love. All training and program enrollment fees include funds that are donated (quarterly) to The Joy Collective, a non-profit organization in Uganda that helps widows and their children.

Our Commitments

To our clients…

Growing Your Business…for GOOD!

We are committed to helping coaches and consultants grow a joyful and profitable business they love–where abundant time off is non-negotiable.

To our industry…

Changing the Industry…for GOOD!

We are committed to eliminating fear-based messaging, manipulative marketing, and high-pressure selling in the coaching industry…replacing these harmful tactics with #KindMessaging, Education-Based Marketing, and Soulful Selling.

To our humanity…

Elevating Consciousness…for GOOD!

We believe in diversity, inclusion, justice, and equity for ALL. We support the dismantling of white supremacy and patriarchy, and we are an LGBTQAI2S+ inclusive community.

We are committed to creating supportive and diverse solutions within the company to nurture a culture that is inclusive for our team and clients. We are also committed to creating equal rights and social justice for ALL.

We choose to only work with those who share these commitments.

Meet M. Shannon Hernandez
Joy Money Catalyst & Founder

M. Shannon Hernandez, also known as the Joy Money Catalyst, is ALL ABOUT THAT JOY in life and biz. She is specifically known around the globe for her joyful Business Growth Strategies. She is the founder of Joyful Business Revolution™ and works with online coaches and consultants teaching them how to grow a profitable business that includes abundant time off.

A sought after expert in the world of online business strategy, Shannon has been featured on CBS, ABC, FOX, and NBC. She is known globally for her body of work called the Content Personality® Wheel. She has founded both The Confident Expert™ Program and The Joyful CEO™ Mastermind Program, where she champions and rallies coaches and consultants to expand their revenue, impact, and joy (using The E.X.P.A.N.D. Method™)—all while living the lifestyle of their dreams.

Shannon has over 25 years in award-winning curriculum design, working with both the NFL & U.S. Military, and she is a master trainer and teacher. The Joyful Business Revolution™ is committed to ongoing philanthropic work to bring housing, fresh food and water sources, and medical care to those who do not have access. When Shannon is not speaking and teaching globally, you will find her reading fiction, snuggling her cat, traveling the world, and hanging with the love of her life.

Our Promiseto You!

We’ll never sell you something you don’t want or need. That’s shitty marketing. We don’t do that, here.

Ready to connect? Schedule a personalized Strategy Session, and we’ll have fun brainstorming ways to streamline your business and grow it in full alignment with your lifestyle values.

We’re here for you. ❤️

Meet Your Coaches

M. Shannon Hernandez

She/Her

Business Growth Stategist

Shannon champions and rallies her clients and students to expand their businesses through the triple lens of more joy, more revenue, and more time off. She is a master teacher and trainer and believes that helping others find true joy elevates the consciousness of this planet. Shannon is an artist, author, wife, cat mom, cook and loves to read fiction.

Amy Hager

She/Her

Lead Coach & Community Curator

Amy Hager has been participating in the M.Shannon Hernandez Facebook community since it began. A true marketer and community builder at heart, her experiences help her relate and apply strategies across many businesses and industries. She supports current clients—as well as future clients— apply simple strategies for increased revenue and productivity. Amy also has the honor of working with The Confident Expert™ Program students as a Lead Coach.

"Having a Signature Method has allowed me to streamline the work I do. I've been a consultant who takes on projects ...
Read More
Jenny Zachary
Leadership Coach
"Having a Signature Method has allowed me to streamline the work I do. I've been a consultant who takes on projects and starts "from scratch" on every project. But developing a Signature Method helped me realize that no matter what the project, there's a method that I use with every client, so they get results. By honing my own method, I feel like I can talk more clearly about what it is I do and provide even better results because I am less likely to off on unrelated tangents while working with clients."
Jenny Zachary
Jenny Zachary
Leadership Coach
"Messaging doesn't have to be hard or scary. I actually knew what I wanted to say about my offer, but I ...
Read More
Jasmine Cianflone
That Tarot Goddess
"Messaging doesn't have to be hard or scary. I actually knew what I wanted to say about my offer, but I just needed the help finding the words for the magic I bring to my clients. After working with Shannon, I left with a sales page I'm proud of and a marketing roadmap for my offer. It encompasses all of who I am and is 100% me."
Jasmine Cianflone
Jasmine Cianflone
That Tarot Goddess
"This workshop puts you in touch with the feelings of your audience. This means you can customize your messaging and remember ...
Read More
Elizabeth Lyons
Book Coach
"This workshop puts you in touch with the feelings of your audience. This means you can customize your messaging and remember where your ideal clients REALLY ARE and what their needs are — not where you think they are or assume they are. The selling point of any service/program is knowing where your future clients are right now. This workshop helped me figure that out!"
Elizabeth Lyons
Elizabeth Lyons
Book Coach
"My sales page is doing the work for me now — what a relief! I spent way too long procrastinating on my ...
Read More
Dana Lee Chapman
Diet Recovery Coach
"My sales page is doing the work for me now — what a relief! I spent way too long procrastinating on my sales page, but after working with Shannon, we got it done. I now have inspiring & clear copy."
Dana Lee Chapman
Dana Lee Chapman
Diet Recovery Coach
“In the past 12 months, with Shannon’s help in The Joyful CEO Program, I’ve increased my revenue by 170%. I am ...
Read More
Joan Van De Griek
Joan Van De Griek
“In the past 12 months, with Shannon’s help in The Joyful CEO Program, I’ve increased my revenue by 170%. I am way more calm because I have so much more clarity and direction. I have such a willingness for this business to grow even more – now that I know it doesn’t have to be a beast and own me. Working with Shannon on the business structure and having her help with team onboarding was invaluable. We also spent much-needed time getting clarity on the messaging (for the insurance side) which increased the leads and quality of leads. Above all, we learned we can grow without the stress! This is huge!”
Joan Van De Griek
Joan Van De Griek
Joan Van De Griek
“I recently made a big shift in my business and who I wanted to serve. While I was very excited about ...
Read More
Minette Riordan, Ph.D.
“I recently made a big shift in my business and who I wanted to serve. While I was very excited about this new direction, I was also nervous and uncertain about how to talk about it to get new clients. I joined Shannon’s program because I felt stuck in how to talk about my new coaching program. Within days of our first class, I knew exactly what to say and where to say it to fill my calendar with potential leads. By the end of the program I had 3 new clients, 26 calls booked, podcast interview opportunities and some fun collaborations lined up. I got so much more than I anticipated from this program!”
Minette Riordan, Ph.D.
Minette Riordan, Ph.D.
"Having a Signature Method has allowed me to streamline the work I do. I've been a consultant who takes on projects ...
Read More
Jenny Zachary
Leadership Coach
"Having a Signature Method has allowed me to streamline the work I do. I've been a consultant who takes on projects and starts "from scratch" on every project. But developing a Signature Method helped me realize that no matter what the project, there's a method that I use with every client, so they get results. By honing my own method, I feel like I can talk more clearly about what it is I do and provide even better results because I am less likely to off on unrelated tangents while working with clients."
Jenny Zachary
Jenny Zachary
Leadership Coach
"Messaging doesn't have to be hard or scary. I actually knew what I wanted to say about my offer, but I ...
Read More
Jasmine Cianflone
That Tarot Goddess
"Messaging doesn't have to be hard or scary. I actually knew what I wanted to say about my offer, but I just needed the help finding the words for the magic I bring to my clients. After working with Shannon, I left with a sales page I'm proud of and a marketing roadmap for my offer. It encompasses all of who I am and is 100% me."
Jasmine Cianflone
Jasmine Cianflone
That Tarot Goddess
"This workshop puts you in touch with the feelings of your audience. This means you can customize your messaging and remember ...
Read More
Elizabeth Lyons
Book Coach
"This workshop puts you in touch with the feelings of your audience. This means you can customize your messaging and remember where your ideal clients REALLY ARE and what their needs are — not where you think they are or assume they are. The selling point of any service/program is knowing where your future clients are right now. This workshop helped me figure that out!"
Elizabeth Lyons
Elizabeth Lyons
Book Coach
"My sales page is doing the work for me now — what a relief! I spent way too long procrastinating on my ...
Read More
Dana Lee Chapman
Diet Recovery Coach
"My sales page is doing the work for me now — what a relief! I spent way too long procrastinating on my sales page, but after working with Shannon, we got it done. I now have inspiring & clear copy."
Dana Lee Chapman
Dana Lee Chapman
Diet Recovery Coach
“In the past 12 months, with Shannon’s help in The Joyful CEO Program, I’ve increased my revenue by 170%. I am ...
Read More
Joan Van De Griek
Joan Van De Griek
“In the past 12 months, with Shannon’s help in The Joyful CEO Program, I’ve increased my revenue by 170%. I am way more calm because I have so much more clarity and direction. I have such a willingness for this business to grow even more – now that I know it doesn’t have to be a beast and own me. Working with Shannon on the business structure and having her help with team onboarding was invaluable. We also spent much-needed time getting clarity on the messaging (for the insurance side) which increased the leads and quality of leads. Above all, we learned we can grow without the stress! This is huge!”
Joan Van De Griek
Joan Van De Griek
Joan Van De Griek
“I recently made a big shift in my business and who I wanted to serve. While I was very excited about ...
Read More
Minette Riordan, Ph.D.
“I recently made a big shift in my business and who I wanted to serve. While I was very excited about this new direction, I was also nervous and uncertain about how to talk about it to get new clients. I joined Shannon’s program because I felt stuck in how to talk about my new coaching program. Within days of our first class, I knew exactly what to say and where to say it to fill my calendar with potential leads. By the end of the program I had 3 new clients, 26 calls booked, podcast interview opportunities and some fun collaborations lined up. I got so much more than I anticipated from this program!”
Minette Riordan, Ph.D.
Minette Riordan, Ph.D.

Contact Us

Email

hq [at] mshannonhernandez [dot] com

Phone Number

1.646.397.1234

Mailing Address

M. Shannon Hernandez,
P.O Box 665
Edgewater, NJ 07020