We help coaches and consultants grow a joyful and profitable business they love–where abundant time off is non-negotiable.
Our Core Values
Joy.
We believe that a business and a life rooted in JOY changes families, communities, and legacies.
Integrity.
We believe in tried-and-true business growth solutions. We do not teach strategies we haven’t tried (and had success with ourselves). And, we will never sell you something you don’t want or need.
Innovation.
We believe that growing a business you love requires innovative ideas and elevated consciousness, as well as courage, self-reflection, and intentional focus.
Service.
We believe in showing up, serving, and loving our community, deeply.
Profits for Purpose.
We believe in business for GOOD. When you join our community as a client, your dollars will create a ripple effect of kindness and love. All training and program enrollment fees include funds that are donated (quarterly) to The Joy Collective, a non-profit organization in Uganda that helps widows and their children.




Our Commitments
Growing Your Business…for GOOD!
We are committed to helping coaches and consultants grow a joyful and profitable business they love–where abundant time off is non-negotiable.
To our industry…
Changing the Industry…for GOOD!
We are committed to eliminating fear-based messaging, manipulative marketing, and high-pressure selling in the coaching industry…replacing these harmful tactics with #KindMessaging, Education-Based Marketing, and Soulful Selling.
To our humanity…
Elevating Consciousness…for GOOD!
We believe in diversity, inclusion, justice, and equity for ALL. We support the dismantling of white supremacy and patriarchy, and we are an LGBTQAI2S+ inclusive community.
We are committed to creating supportive and diverse solutions within the company to nurture a culture that is inclusive for our team and clients. We are also committed to creating equal rights and social justice for ALL.
We choose to only work with those who share these commitments.


Meet M. Shannon Hernandez
Joy Money Catalyst & Founder
M. Shannon Hernandez is ALL ABOUT THAT JOY in life and biz. She is specifically known around the globe for The Content Personality® Wheel and is the Founder of Joyful Business Revolution™, a business growth strategy and consultancy company that works with coaches, consultants, and service-based business owners. Shannon and her team specialize in organic mission-driven marketing and creative campaigns that help their clients grow aligned audiences and deepen community relationships, so they grow their business for GOOD, resulting in more joy, more time-off, and more profits with purpose.
A sought after expert in the world of online business strategy, Shannon has been featured on CBS, ABC, FOX, and NBC. She has founded The Content Personality® Club and The Confident Expert™ Program, where she and her team champion and rally coaches, consultants, and service-based business owners to grow their profits—while increasing their impact.
Shannon has over 25 years in award-winning curriculum design, working with both the NFL & U.S. Military, and she is a master trainer and teacher. She is committed to ongoing philanthropic work to bring housing, fresh food and water sources, and medical care to those who do not have access. When she is not speaking and teaching globally, she’s spreading joy, reading fiction, snuggling her cat, traveling the world, and hanging with the love of her life, Maria.

Our Promise
We’ll never sell you something you don’t want or need. That’s shitty marketing. We don’t do that, here.
Ready to connect? Schedule a personalized Strategy Session, and we’ll have fun brainstorming ways to streamline your business and grow it in full alignment with your lifestyle values.
We’re here for you. ❤️



Meet Your Coaches
M. Shannon Hernandez
She/Her
Business Growth Stategist
Shannon champions and rallies her clients and students to expand their businesses through the triple lens of more joy, more revenue, and more time off. She is a master teacher and trainer and believes that helping others find true joy elevates the consciousness of this planet. Shannon is an artist, author, wife, cat mom, cook and loves to read fiction.
Amy Hager
She/Her
Lead Coach & Community Curator
Amy Hager, a true marketer and community builder at heart, and Co-Founder of The Content Personality® Club, uses her years of experience and expertise to help coaches and consultants around the world build businesses they love at Joyful Business Revolution™. She supports current clients—as well as future clients— apply simple strategies for increased revenue and productivity. Amy also has the honor of working with The Confident Expert™ Program students as a Lead Coach.












Contact Us
hq [at] joyfulbusinessrevolution [dot] com
Phone Number
1.646.397.1234
Mailing Address
M. Shannon Hernandez,
P.O Box 665
Edgewater, NJ 07020
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