Question for you. How would you feel if you woke up tomorrow and all social media platforms disappeared?
- No more Instagram
- No more Facebook
- No more Twitter
- No more Pinterest
Besides crying into your phone for a few hours, would you still be able to share your services with your future clients and stay connected with your current clients?
If you’ve been relying on social media to grow your business, it’s time to change your strategy.
Social media is not a reliable source of income for anyone.
You don’t own those platforms, and they can change their terms of service at any time, leaving you with no way to make money from it.
But you know what you DO own? Your email list!
You can send emails to your subscribers as often as you’d like without worrying about someone changing their policies or deleting your account.
It’s important that you own your data, so you can grow a sustainable business, and talk to people who WANT to hear from you! When you grow an email community, you build a bank of dream customers who you can share your offers with!
Creating an email list, growing your community, , and learning how to LOVE YOUR LEADS via email marketing is one key to creating a 6-figure+ business.
Building an engaged email list is the single most important thing you can do to grow your business.
When building a community around your brand and your values, there are many ways you can engage with people: social media, in-person meetups, content marketing, and so on. But when we talk about the most effective way to consistently communicate with your community, email wins hands down every time.
It’s the most personal method of communication—delivered right to someone who said YES to wanting to hear from you! .
This makes their experience more intimate and engaging than anything else you could share with them. .
Email marketing might seem like an ancient marketing tactic.
There’ve been huge increases with new platforms like TikTok, Clubhouse, and Twitch making their way into the digital marketing world -and this may make email marketing seem like old news!
But with every social media platform – you have ZERO control over the data and ZERO control if these platforms close down or change the rules.
You DO control your list. And let me tell you – email marketing is not dead.
It’s one of the most effective ways to reach your audience and build trust. Email marketing is the best way to build a relationship with your audience and customers.
Email marketing done consistently and strategically – will bring you BIG results.
Emails help you stay at the forefront of your audience’s mind. The best way to do that is to send them a regular newsletter with content they find valuable or entertaining.
Email gives you the ability to build relationships with your audience because it allows for personalization. You can build trust by sending information about yourself and what you stand for as a business owner.
Email marketing also builds your authority by giving the reader information on how their lives will transform from working with you (either directly or indirectly).
As you’re working to build your email list, you need to nurture your audience and send educational content. You also need to tell your story and be strategic with how you’re presenting your offers.
If you’re not sure what your audience wants to hear, ask them!
Send a survey to your email list and ask them what they’re most struggling with so that you can create resources and content to address those issues.
Surveys are also great for learning about their pain points, interests, and demographics. By asking the right questions in your survey, you can learn more about who is on your list and how they use it.
When crafting emails, write as if you are writing a letter to a good friend and keep the tone conversational.
As you craft your emails, keep in mind that your readers are busy people.
They don’t want to feel like they’re reading a textbook or the fine print on a contract. Engage with your community on an emotional level, and write as if you are writing a letter to a good friend.
Your tone should be conversational and friendly—not formal or robotic-sounding.
Email marketing is a powerful tool that you can use to grow your business and connect with your audience.
It’s the most effective way to reach people interested in what you have available for them. Like all things – it can take some time to build up your sales through email marketing.
There are no magic tricks, so don’t expect to send ONE email and get huge increases in sales.
But if you make email marketing a focus, spend time growing your community, and prioritizing your list – you can grow a sustainable business.