What is a
Content Personality®?
Your Content Personality® is NATURAL to you. This means that as a service-based business owner, you have a NATURAL way of growing your business, based on your strengths. Ready to SIMPLIFY IT ALL, so you can grow your business for GOOD?
When your marketing is out of alignment, it’s difficult to be visible and vibrant. Marketing that makes you feel overwhelmed and miserable–and sucks your energy dry–actually filters out your brilliant, authentic self–the very things your ideal clients want from you.
But when you’re aligned with your Content Personality® in your business? Hold on! That’s where the results happen: More Joy. More Revenue. and More Time Off.
Visual
Your IMAGES connect and convert.
Audio
Your VOICE connects & converts.
Written
Your WORDS connect and convert.
Live/In-Person
Your PRESENCE connects & converts.
Video
Your ENTHUSIASM connects and converts.
Who are we and what do we stand for?
Click play!
From the Blog
A Masterclass in Messaging & Positioning for Coaches & Consultants
What’s the difference between messaging and positioning? If that’s a question you’ve ever asked, you’re in excellent company. In over 10 years in business, I can tell you that just about every coach, consultant, and expert I’ve worked with has heard the terms...
Using Brand Messaging Pillars to Guide Your Content
When you talk to a variety of so-called digital marketing experts looking for ideas to build connections with your audience, you’ll get all kinds of different advice. Some of them might talk about how to position your business or define your USP. Others might get into...
How to Leverage Marketing & Selling So You Can Scale Your Service-Based Business
Editor's note: This 9 part series is specifically designed for coaches, consultants, strategists, and service-based business owners who are in the scaling phase of their business. The JoyFueled™ Journey success path graphic will serve as your visual anchor and...
Messaging Strategy Demystified (For Coaches, Consultants & Experts Like You)
If you hear (or read) the words “messaging strategy” and wonder what that means or if it’s something you need to worry about as a solopreneur or small business owner, you’re not alone. It’s easy to think that only bigger companies or corporations need a messaging...
Best Email Marketing Platform for Solopreneurs [2024]
One of the most common questions people ask me when they’re getting ready to dive into email marketing or deciding to start a newsletter is, “What email marketing platform should I use?” Because of that, I knew we needed to devote an article to help you understand...
[S6; Ep8] How to align your brand with You, Your Audience & Your Mission [The Grow Your Business for Good Podcast]
In this episode: Today Shannon is joined by brand strategist Andrea Reindl for an enlightening conversation on how to align your brand with your vision. Let’s get started! Here are two takeaways from Season 6 Episode 8: Your brand is your...
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