Joyful Clients

Amy Flores-Young

Retreat Concierge

"In the VIP Vacation, Shannon cut out all the noise to drill into the MAIN and TRANSFORMATIONAL portions of my offers. Her unique step by step process weaves together a powerful message that is still unmistakably "mine" and helps me stand out in my niche. In the two weeks since sharing what we developed at the VIP Vacation, I have had 5 interest calls, signed 2 new clients and most importantly, have disqualified 8 client leads (saving me tons of time and energy)! You will never be disappointed in investing and spending time in Shannon's universe. Her word-smith magic in combination of her open heart and true sense of making everything joyful is energy I want to be around every day!"

Amy Flores-Young

Retreat Concierge

Carolyn Romano

Spiritual Coach

"I loved my VIP Vacation with Shannon! I attended this event because I was looking for some guidance around my next shamanic offer and its structure. One of the greatest things about working with Shannon is her belief in YOUR work. She really is your biggest cheerleader — and gives you the individualized attention so that your messaging and marketing feels good and lands with your audience. If you have been thinking about attending a VIP Vacation with Shannon, do it! The world needs you and your unique gifts—and Shannon will help you reach your people!"

Carolyn Romano

Spiritual Coach

Matt Stone

Leadership Coach

"In our VIP Day, Shannon was just the strategic partner I needed to help me reimagine and reinvent my business strategy. We needed to stop being a reactionary company and narrow our offerings, so that we could focus on building the processes that will help us reach and help more clients. Shannon’s rare combination of strategic thinking, messaging brilliance, and joy-in-everything approach was the perfect fit for helping me take our offers, messaging, and systems to the next level, and to make sure that all of that is an authentic representation of me. I made more progress toward narrowing and refining our messaging and strategy in a month than I made in the several years prior to working with Shannon. I had been inside of my own world and was struggling to get any meaningful perspective. Shannon got me there very quickly. If you are truly open to letting a caring and unafraid strategist partner with you, I can’t think of a better choice than Shannon."

Matt Stone

Leadership Coach

“I hired Amy to help me with my marketing because I was looking for a business coach, so that I could find a cohesive way for my marketing to land with my target audience. What I loved about...

Anastasiya Rutus

Rest Coach

“I hired Amy to help me with my marketing because I was looking for a business coach, so that I could find a cohesive way for my marketing to land with my target audience. What I loved about working with Amy is the very individualized approach she uses to coach. She knows the aspects that needed to be covered, and she was also open to listening to how and where I was each and every session. I appreciated the fact that Amy was agile enough and adaptive to guide me and help me find my own way. If you're looking for someone who has great business and marketing knowledge, who will listen, understand, and support you, .Amy is awesome!”

Anastasiya Rutus

Rest Coach

“Working with Shannon in The Joyful CEO ™ Program allowed me to put a sales team in place for my business, as well as add a VA and copywriter to my team. My leadership has grown significantly,...

AmondaRose Igoe

Speaking Success Strategist

“Working with Shannon in The Joyful CEO™ Program allowed me to put a sales team in place for my business, as well as add a VA and copywriter to my team. My leadership has grown significantly, and I now have clear communication with my team and can approach difficult situations, instead of sweeping them under the rug. During our time together, I narrowed down to a niche that has allowed me to reach more of my ideal clients, and I raised my rates. I love my new VIP Day offering–and my sales team has been selling them. This feels so good!”

AmondaRose Igoe

Speaking Success Strategist

Stephanie Steyer

Creator of the Muse Method™

"Getting Shannon's help creating my Signature Method was the best thing I've done for my business, ever! I've worked with several coaches over the years. I've had so many different business models that it makes my head spin thinking about them all. (None of those models worked for my business, because I was constantly in creation mode.) The time I spent with Shannon produced The. Best. Method. for myself and my business. I am truly grateful to Shannon, Amy, and the whole team for helping create this incredible experience which has simplified and streamlined everything!"

Stephanie Steyer

Creator of the Muse Method™

Charlotte Allen

Rebel Success Architect

"I needed a way to put structure around the course I wanted to create. I wanted to make sure that people got what they expected out of the course/workshops and creating a Signature Method made this easy! The process of working with Shannon and Amy provided me with a way to quickly get my Signature Method outlined and developed. I also walked away with key marketing themes that I could use to market my Signature Method."

Charlotte Allen

Rebel Success Architect

Jenny Zachary

Leadership Coach

"Having a Signature Method has allowed me to streamline the work I do. I've been a consultant who takes on projects and starts "from scratch" on every project. But developing a Signature Method helped me realize that no matter what the project, there's a method that I use with every client, so they get results. By honing my own method, I feel like I can talk more clearly about what it is I do and provide even better results because I am less likely to off on unrelated tangents while working with clients."

Jenny Zachary

Leadership Coach

"After working with Shannon, I felt a ton of weight lift off my shoulders. I now have a sales page, social media content, and newsletter content that doesn't feel sales-y — and is true to who...

Abeki Carter

Event Educator

"After working with Shannon, I felt a ton of weight lift off my shoulders. I now have a sales page, social media content, and newsletter content that doesn't feel sales-y — and is true to who I am."

Abeki Carter

Event Educator

Diana Lidstone

Business Coach

“When I contacted The Joyful Business Revolution, I was looking for clarity around messaging and how to weave this message through my entire business. I wanted a mentor who could help me simplify my business and needed someone from the outside to take a look at what was going on within the business. As a result of our work together, I have so much more ease and confidence in my messaging—and I stopped being a squirrel and instead embraced laser focus. What I loved about working with Amy is we didn’t waste time on parts of my business that were working — instead we focused on improving and strengthening the parts that needed enhancing. If you are looking for a mentor that will get down to business with you, waste zero time, and give you specific, actionable homework that isn’t overwhelming, reach out to this team. They have an ability to simplify it all and help you get it implemented ASAP!”

Diana Lidstone

Business Coach

Dana Magnus

CEO at MKTG Brand

When I enrolled in The Joyful CEO™ Program, I was looking for how to operate more profitably in my business. The small group mastermind sessions were exciting and brought a fresh perspective with a feeling of a very elite, exclusive space and environment. They were inviting, supportive, and highly focused on the participants, giving us key takeaways each and every meeting, so that we felt like we received immense value and clarity when gathering together. I loved that we infused a little bit of humor, tough-love, and lots of personal insight from our unique business backgrounds and personalities. This group truly felt like “us” together working to level-up not only ourselves, but each other! One of the biggest results from being in The Joyful CEO™ Program has been a total transformation: I have cut my work time each month to just 10 days (a huge contrast from 60+ hour weeks) while still maintaining the impact I am making. I created a tremendously profitable and joyful VIP Day offering, and I fired the clients and programs that no longer served me. Most importantly, I learned how to confidently say, “NO” to anything that didn’t fulfill my joy-meter or my bank account- something I highly recommend to each and every woman CEO who wants to be a joyful leader and build the brand and life they desire!

Dana Magnus

CEO at MKTG Brand

Stacy Christopher

Visual Communication Coach

“Before joining the Joy Fueled Program, I felt like my business was something I was playing or experimenting with. The mastermind sessions in this program are fantastic, because I got to interact with other business owners who could relate to what I was going through behind the scenes in my own business. The clarity that Shannon brings into this program is unparalleled. I have clearly defined my role as CEO, I have gained confidence in what I am selling and who I am selling it to, and my clients are getting all the results I knew were possible for them! I’m most proud of my Lead Gen workshops! Focusing on the workshops at the front end of my funnel has shifted everything in my business model. Shannon helped me understand that my best sales tool is by demonstrating and allowing others to experience my work. People are begging for the replays AND sending in their visual communication from the workshops to my email–and posting on social media. I am forever grateful for this program and the love and care I received while here!”

Stacy Christopher

Visual Communication Coach

Steven Stokes & Shoshanna French

Simple Spirit

“The Joy Fueled Program helped us change the format of our business and our growth during this time showed us what was possible for the future. We learned how to be open every day (instead of launch) and create a business structure that is made up of groups–and this is one of my favorite things to lead now! We understood the role of CEO and how to fulfill that role and build our team to support the CEO. We learned where we were bottlenecking the business and we fixed these bottlenecks! We clarified our customer and launched group programs. Our website redesign is underway. Group programs and recurring revenue make sense to us now. We now have a legit pipeline for sales and a process for selling that works for us. We have sales calls every week now!”

Steven Stokes & Shoshanna French

Simple Spirit

“In the past 12 months, with Shannon’s help in The Joy Fueled Program, I’ve increased my revenue by 170%. I am way more calm because I have so much more clarity and direction. I have such...

Joan Van De Griek

“In the past 12 months, with Shannon’s help in The Joy Fueled Program, I’ve increased my revenue by 170%. I am way more calm because I have so much more clarity and direction. I have such a willingness for this business to grow even more – now that I know it doesn’t have to be a beast and own me. Working with Shannon on the business structure and having her help with team onboarding was invaluable. We also spent much-needed time getting clarity on the messaging (for the insurance side) which increased the leads and quality of leads. Above all, we learned we can grow without the stress! This is huge!”

Joan Van De Griek

Erin Knox Thomas

“When I reached out to Shannon and Amy for help, I was seeking direction and clarity. I had long suspected that my writing business would be difficult to scale, so I was interested in exploring that option, or others. I wanted their help because I know the magic that happens when you put passionate, driven, creative, intelligent, joyous brains together! I wanted someone who had ‘been there, done that’ to help me process all that was swirling around in my head. As a result of working with this team, I got my creative juices flowing and had a new idea of what my next business model could look like. Amy, who worked closely with me, provided regular, consistent communication, as well as a calming and peaceful energy during this chaotic time. Amy is a wonderfully centered and grounding energy that can be so valuable during seasons of life/business that feel NOT centered and grounded. She genuinely cares about the people she’s working with and the sincerity behind her emotions shines through. There’s something about being GENUINELY seen and heard and valued during times of change/transition/uncertainty that truly elevate the experience. (This is a key piece that I wasn’t even aware of during my initial search and interview process for a mentor, but will definitely prioritize when evaluating future partnerships.)”

Erin Knox Thomas

Melanie Herschorn

VIP Digital Content

“When I joined The Joy Fueled Program, I knew that I needed help with selling my existing programs. I felt like the success I was having was not sustainable, because I really didn’t have a good systems in place. But what I learned while in this amazing program helped me revamp my entire business into something that brings me joy and feels more aligned than I could ever have imagined. Not only did Shannon help me discover where and how to bring joy into my business, but workshopping questions with the other incredibly talented and amazing women in the program really helped too. I’ve made lifelong friendships and business relationships thanks to this program.I called myself a CEO before joining this program but now I *am* a CEO. I understand how to run my business and how to do it through a lens of joy. If you’re ready to take your business and your life to a place of happiness and alignment, run, don’t walk to get yourself a spot here.”

Melanie Herschorn

VIP Digital Content

Jill Leigh

Energy Healing Institute

“I was inspired by Shannon’s statement in a one-hour training where she said that our mailing list is our most important asset. So true! I decided in that moment to take back my list, transition out of having a team member communicate to my list and to do it myself. From there, I realized that I needed to anchor into new communication strategies that would match the sophistication of my products and brand, while giving my authentic voice the chance to shine. I wanted to look at my programs and courses and figure out the right approach to my marketing that would generate new clients. Shannon is a true pleasure to work with: Clear, insightful thinking, a strategic approach, and tactical suggestions. Nothing pie in the sky, nothing that reeks of formulaic nonsense. We unpacked a strategy that reflects my brand, what I want to do with my business, and how I want to be seen and heard by my clients and practitioners. Since working with Shannon I’ve seen a significant uptick in practitioners joining my program, I’ve seen more people signing up for my courses, and I’m interacting in powerful ways with my list. It’s lovely! When you work with Shannon, be prepared to enjoy marketing. Be prepared to find your best approach to connecting with your potential clients. Be prepared to nurture your leads to closure. You’ll also let go of old stories of how marketing is supposed to be. Shannon will help you land in what’s true and right for you. It’ll be a winning “formula”.

Jill Leigh

Energy Healing Institute

Melissa Copeland

Blue Orbit Consulting

“I partnered with Shannon because I needed more targeted messaging and copy to help me express what I do in plain and simple language for my marketing and website copy. Shannon and I worked together to discover the right words for attracting my ideal clients, to determine an approach to joyful content marketing, and to inspire me to “just get going”. As a result of working with Shannon, I now have updated website copy, a content marketing plan, and revised qualification questions for prospects/sales calls. All of this has lead to targeting my clients with messaging that converts leads to clients! Shannon is a great listener, and she understands the value of customized collateral. We did the work together, which I valued so much (and meant I didn’t have to struggle with templates or trying to figure out what step to take next.). Shannon will put together a plan just for you and outline what needs to happen–so the plan actually gets done. It was a true pleasure to work side by side with her.”

Melissa Copeland

Blue Orbit Consulting

“When I reached out to Shannon, I was looking to build out a scaling strategy that aligned with what I naturally do well and what my high level mission is. I was stuck in the minutia of what...

Lisa Pachence

“When I reached out to Shannon, I was looking to build out a scaling strategy that aligned with what I naturally do well and what my high level mission is. I was stuck in the minutia of what structures would drain my time and resources, versus what would source and fulfill me. In our work together, Shannon specifically helped me with three valuable aspects of my business: 1) A scalable model for group coaching that allows me to extend my reach and impact, 2) Facebook Community Strategies, and 3) A valuable and exciting clarity tool to attract new clients. As a result of working with Shannon, I have a crystal clear direction for what’s next in my business, from using small group structure and and 1:1 clients to scaling my impact. If you are thinking about hiring Shannon for your business growth needs, know that she is brilliant at identifying your authentic, real, heart-felt way of building a pipeline of ideal clients. Shannon will also help you identify and implement simple and straightforward ways to build out revenue, while having the relationships and impact you desire.”

Lisa Pachence

“I wanted my business to come to life and I knew I needed expert help, so I reached out to Shannon. I also wanted to create my first group program. I always dreamed of having a group...

Alia Jamal

The Love Coach

“I wanted my business to come to life and I knew I needed expert help, so I reached out to Shannon. I also wanted to create my first group program. I always dreamed of having a group of women to work with but never got around to do it on my own. Through our work together, Shannon taught me to trust ME, my message, my work. I am so happy you taught me to trust my own mission. I’ve had two rounds of my group program, and I am so in love with my business! If you are thinking about working with Shannon she has a super power to help you dig deeper and bring out your truest message as a thought leader. She also has another super power to help you market your business in full alignment with your joy, your impact and your income goal. You’ll want to fall in love with your business and live every day in full joy!”

Alia Jamal

The Love Coach

Pam Mills & Amy Civica

“We have just spent the last year creating an online program and found Shannon in her Facebook Group. Her method of hosting educational workshops appealed to me. We decided we wanted to try out this workshop model for ourselves, and so we set up a call with Shannon immediately. Through our work together in The Joyful CEO Program, Shannon has helped us find our niche, tell our story, create a clear message, and built our confidence beyond belief! She has been our cheerleader, our kick in the butt”er”, our shoulder to cry on and is our true friend. We have made more money in Q1 of this year than ALL of last year—and we owe it all to Shannon and her team. We have formed such great relationships with the other student and have made lifelong friends! We are now lifelong members of Shannon’s tribe, and we could not be more grateful to Shannon and what she has helped us do. If you are a coach or consultant sitting on the fence and stalking Shannon, jump in! You will NOT regret it. Shannon cares about your success and strives with her whole heart to give you what you need to soar.”

Pam Mills & Amy Civica

Alison Donaghey

Domino Thinking

“When I contacted Shannon, I was looking for clarity and direction in where I was going with my online presence. What I valued most about the work we did together was the structure and the accountability along with Shannon’s willingness to meet us where we were at and then elevate the plan from there. As a result of working with Shannon, we have been able to launch our #MyPart course, create a #MyPart game called Time to Talk, and put systems in place to get shit done!! Working with Shannon has been my best coaching experience to date. I have had quite a few coaches in the past two years who didn’t deliver the way Shannon did. I love the way Shannon builds community and is super generous with her knowledge and tools. I felt when working with Shannon that she was invested in my success and that my vision mattered. To, me these are crucial qualities in a coach.”

Alison Donaghey

Domino Thinking

Erika Flint

Cascade Hypnosis Center

“We have one of the top hypnosis training programs in the world, and our grads become successful hypnotists – yet our marketing wasn’t capturing the essence of our training. We were following standard marketing techniques which were working -yet there wasn’t much joy in the process and I continued to look to hire folks to help me with this part of the business because it didn’t feel fun or enjoyable. When I reached out to Shannon, I was looking for a joyful way to bring in new students, and I wanted every part of my business to be in flow. Shannon teaches practical, easily implementable solutions. Within a week we had a new plan that was working, and it was fun and easy to incorporate because it was something we were already doing yet didn’t realize we could do that for marketing! Shannon finds the gold in your business! Along the way, I was learning the simplicity of her joyful marketing message – so not only were we bringing in more students that were a great fit for our program, but me and my team were learning how to standardize this style of messaging and using it throughout the rest of our business as well. Shannon was able to see the business at a much higher level, and from her vast experience we implemented two fairly easy changes that resulted in doubling our sales that quarter. The ease of marketing was fantastic of course, but working with Shannon is also a joy. The process itself is fun – which means more love and energy are embedded into how you reach clients, which results in clients who already love you and your business. I hiighly recommend working with Shannon–she will notice things in your business and marketing that you’re likely not aware of yet. She has super vision with a heart for truly helping others. She’s not about gimmicks or the latest trends, and working with Shannon means you love your clients and you want the best for them. Shannon will bring that out in you, your team, and your business, and you will likely 10x your investment with her!”

Erika Flint

Cascade Hypnosis Center

Ashley Harwood

Move Over Extroverts

“My VIP Experience with Shannon was unlike any other! I was amazed by how much we accomplished in just the morning session! We mapped out my offers for 2020, laid out a high-level marketing strategy about how to sell my programs and retreat, and created content themes that supported the marketing of each offer. In the afternoon, we stepped away from the business and let the mind relax–at the spa! This VIP Experience is powerful and time well-spent. I’d highly recommend Shannon’s VIP Experience!”

Ashley Harwood

Move Over Extroverts

Roxana McKinney

Women, Wealth, and Worth

“Shannon turned my expertise, ideas and goals to launch my first group coaching program into reality. Together we designed a group program series to profit and scale. I left our 1/2 day session feeling confident and armed with a full plan of attack. The program launched and SOLD OUT without a hitch! I even ran the program twice after my initial launch with minor enhancements. Shannon brought her zone of genius that made the Signature Method process dynamic and FUN—and helped me add an extra $27k to my business.”

Roxana McKinney

Women, Wealth, and Worth

Lauren Fritsch

Joy|Money Matrix™ (JMM) certified facilitator M Shannon Hernandez is doing amazing work for and with her clients using this tool. It actually boggles my mind. Back in February I traveled to Ft. Lauderdale to experience her take on the JMM. As a leader in storytelling and Thought Leader marketing for confident experts, I knew Shannon was going to use the JMM as a framework from which to help her clients rebalance their product/service portfolios and their marketing. What I didn’t know was that she would add in another exercise on mission, vision and purpose that not only would impact her clients and but also fundamentally change the way I see my own business and my role in it. I’ve been in business for 13 years. 13 years starting from a freelance wholesale fashion sales rep and hourly hustling to consulting and coaching and ultimately to creating models like the JMM. For years I have been a solo entrepreneur content to make my money, get paid for my time and expertise and go home. It’s a great way of life no doubt. And I knew there was more for me, I just didn’t know what it might look like. I’ve had some false starts with investors who wanted to partner to create something that would change lives and was truly scalable. But nothing ever worked out as I had imagined so I continued to work with small numbers of clients, both small business owners and execs and teams at larger companies. All the while I have been operating according to repeatable models that I have only just started documenting. Now I realize that those models are the scalable business I was trying to create years ago. My superpower is creating a repeatable system to get results after I’ve done it intuitively over time. And Shannon’s take on my own work helped me to see that crystal clear after blindly feeling for it in the dark for nearly a decade. Thank you Shannon and your particular approach to the Joy|Money Matrix™. I love you and am honored that you include the JMM in the powerful work you do.

Lauren Fritsch

Cheryl Nunez

Home Healer

“When I reached out to Shannon, I as looking to increase my clients in my business. Shannon provided me clarity and non-judgement. We completely rebranded my business, and my business feels more aligned with who I am and what I offer. We figured out what wasn’t working and changed it. I’ve also made connections and had more ideas about how to grow my business both on and off of Facebook. I’ve also narrowed down what I need to do to connect with my clients, instead of throwing spaghetti on a wall to see what sticks! If you are thinking about working with Shannon, DO IT. She is a master at helping you gain clarity and confidence. She’s all about trying new things when the old ones aren’t working and helps you discover what is blocking you and move past them. She asks amazing questions that get you thinking about your business and what you’re doing in a new way.”

Cheryl Nunez

Home Healer

Nina Froriep

“Any email or social media marketing piece I’ve seen from Shannon makes me smile, happy, wonder, and be green with envy (the good kind). I absolutely love how she communicates with her people, and I want to show up for my people in the same way. I have worked with Shannon in different ways and each time I got massive value, great direction (and redirection). If you know how to take action and are open to trying out new things you’ll LOVE working with Shannon. She’s high-energy, high-impact, and super effective in her advice and teachings. Each time I’ve had contact with her, or with her sidekick, Amy I’ve had a big breakthrough in my marketing approach and in my business. If you want to sell with joy and ease, and without “selling”, you’d be crazy NOT to work with Shannon and her team.”

Nina Froriep

Stephanie Steyer

“I participated in Shannon’s Joy Money Matrix™ + Marketing Alignment Intensive during a three day retreat in Florida. The way Shannon guided us was brilliant. First she had us work our way through the Joy Money Matrix, which is a fun process of writing out everything we do on sticky notes and determining where on the Joy Matrix it lands. It’s more involved than what I’m describing, but essentially this is it: See all the things you are doing. Determine the level of Joy. Find the money. After this experience, I was in the perfect spot of recognizing what brings me joy, Shannon took me through writing our Purpose, Vision and Mission. The words and feelings flowed so easily and effortlessly. And it all made perfect sense! Since this retreat I’ve used my Purpose, Vision and Mission to help me rework my website, write out all my programs, and begin formulating my marketing from these statements. I’m more excited than ever to share my offers because I can now see how it all fits together. Everything is more integrated which makes it that much simpler to work with.”

Stephanie Steyer

Patricia Alva-Craker

“I contacted Shannon because I needed help developing a marketing strategy for my brand. During our time together, one of the things that I valued the most was her help in getting me aligned with the type of content marketing that feels good to me. The Content Personality™ Wheel was of great help. It gave me clarity on the avenues of communication that best fit my personality and strengths. As a result of working with Shannon, I have clarity on the best forms of marketing (live and video), and I have a content marketing strategy that supports my overall visibility plan. Shannon’s gift is helping her clients develop a content strategy with aligns with who they are in a way and that is easy. She is fun and easy to work with! She provides great value and willingly shares the knowledge she has in order to help her clients succeed.”

Patricia Alva-Craker