by M. Shannon Hernandez | Grow Your Business for Good Podcast
In this episode: Talking about what to do is easy, but actually fine-tuning your messaging, defining your brand personality, and creating a consistent brand voice… well, that’s a whole other enchilada. Why? When you spend all your energy...
by M. Shannon Hernandez | Grow Your Business for Good Podcast
In this episode: UVP, USP, USPS… What the hell, y’all? We are diving into UVP and USP. These are some of the most talked about, most obsessed over, and most misunderstood aspects of brand messaging. We’re going to help you get clear on what...
by M. Shannon Hernandez | Uncategorized
A lot of people talk about brand storytelling and even more talk about building a business that’s true to your why. But I wish more people were talking about connecting their authentic why to their brand storytelling. Over the years, I’ve been involved in many...
by M. Shannon Hernandez | Grow Your Business for Good Podcast
In this episode: What’s the difference between messaging and positioning? Tune in to hear how we define this at the Joyful Business Revolution and some scenarios or phrases that you might be seeing and hearing in your business, so you can figure out what needs...
by M. Shannon Hernandez | Blog
Deciding how to talk about your company takes a lot of work. If you’re like many business owners, it’s one of the hardest parts of marketing your business. That’s why I’m sharing this list of brand adjectives. You can use these branding words to clarify how your...