Welcome to Grow Your Business for GOOD Podcast!
The podcast for established experts who want to build a business that reflects the depth of their work and supports the life they want to live.
Your expertise has evolved.
But when your messaging, positioning, offers, or business have not fully evolved with it, growth can begin requiring more explanation, more energy, and more force than it should.
You may find yourself asking:
- Why is demand not matching the depth of my expertise?
- What needs to change so I can lead the next era of my work?
- How do I create sustainable growth without building a business that consumes my life?
M. Shannon Hernandez and Amy Hager bring honest, strategic conversations about the decisions established experts face as their work, leadership, and vision evolve. Together, they examine what it takes to close The Recognition Gap™, become more recognizable for the work you are here to lead, and build a JoyFueled™ Business that creates profit, space, meaning, and contribution.
This is not another podcast telling you to produce more content, chase more visibility, or push harder.
Tune into the conversations below about building a business that fits the work you are here to lead and the life you want to live.
19 Smart Ways to Grow Your Business Without Social Media (Part 2)
Amy and Shannon conclude their discussion on 19 sustainable, human-centered ways to grow a business without social media, emphasizing connection, authenticity, and values-aligned strategies. They explore approaches such as attending live events, speaking engagements,...
19 Smart Ways to Grow Your Business Without Social Media (Part 1)
Amy and Shannon encourage business owners to market without relying on social media, simply because it's no longer sustainable as a primary strategy. They share personal experiences—like managing a family health crisis—to illustrate the importance of alternative...
From Solo to Supported: The 3 Questions You Should Ask Before Bringing on Support with Eliu Vinas
Amy Hager speaks with Eliu Vinas, a dedicated health insurance advisor, about the importance of building strong service provider relationships as entrepreneurs scale their businesses. Eliu shares his journey from the food industry to insurance, inspired by a...
Reinventing Your Business Model for Long-Term Scalability, Profitability, and Success with Deb Boulanger
Shannon welcomes guest Deb Boulanger, CEO of Life After Corporate, to discuss the journey of reinventing business models for long-term scalability, profitability, and joy. Shannon reflects on her transformative Bali retreat and how aligning with nature's rhythms...
Why Most Sales Funnels Flop (and How to Fix Yours)
Shannon Hernandez and Amy Hager take on one of the most common struggles for purpose-driven entrepreneurs: building effective sales funnels. Acknowledging that traditional funnels often feel rigid, outdated, and overly sales-focused, the hosts introduce a more...
Understanding The Brilliantly Boring Business Model
M. Shannon Hernandez and Amy lay out a compelling case for what they call the “Brilliantly Boring Business Model.” Far from being mundane, this model champions reliability, simplicity, and profitability as the path to freedom, sustainability, and creativity. Let’s...
The Business Case for Community Wealth: A Dual Perspective on Sustainable Success
Amy is joined by HERD Ventures founder, Afrin Huq for a conversation that focuses on the concept of community wealth, exploring how it extends beyond financial gains to include deep connections, shared resources, and support within a network. Amy and Afrin delve into...
Redefining Success: The 10 Dimensions of Wealth for Purpose-Driven Business Owners (part 2)
In part 2, Shannon and Amy continue the conversation on the Ten Dimensions of Wealth, exploring the remaining seven dimensions: Relationship Wealth, Impact Wealth, Personal Fulfillment Wealth, Legacy Wealth, Knowledge Wealth, Community Wealth, and Creative Wealth....
Redefining Success: The 10 Dimensions of Wealth for Purpose-Driven Business Owners (part 1)
Shannon and Amy explore how purpose-driven business owners can integrate the "Ten Dimensions of Wealth" to build sustainable success beyond financial gains. They discuss three key wealth dimensions—Financial, Time, and Health Wealth—and provide actionable insights on...
Profits for Purpose: Embracing People, Planet, and Prosperity in Business
Shannon and Amy focus on integrating the triple bottom line—people, planet, and prosperity—into business strategies to create lasting positive impact while achieving aligned profitability. They include actionable frameworks, real-world examples, and emphasize...
Reassessing Your Ideal Client to Match Your Business Evolution
Shannon and Amy emphasize the importance of reevaluating your ideal client profile as your business evolves. They guide listeners through identifying shifts in their audience, aligning messaging with current market needs, and implementing "bold qualifiers" to attract...
Designing an Expansive Vision to Fuel Your Purpose and Impact
Shannon and Amy focus on creating an expansive vision to fuel business growth and personal fulfillment. They discuss how to align your vision with core values, develop specific goals, and involve your team for collaborative success. Here are two takeaways from...