If you’ve worked hard to build a thriving community, you’re probably using Connection Content (without even realizing it). The sixth and final type of content is designed to create an emotional connection with your community. Now, this may seem like a simple task, and...

Want to know a secret? Thought leader content is our favorite type of content – and it’s super simple to create.  Why? Because thought leader content is…content. But it’s content that demonstrates and showcases your expertise.  Think workshops. And webinars. And...

Today we’re diving into the fourth type of content in your messaging ecosystem: mission-driven content. This is the type of content that really helps build your community and share your BIG vision.  Here’s a question: Have you fully developed a mission, vision, and...

Direct offer content often gets a “bad rap.” Why? Because this type of content requires you to make a direct offer to your audience. No beating around the bush, no hiding. Just the offer. Direct offer content needs to be direct…but so many people shy away from this...

In today’s episode, we’re going to talk about thought reversals – the purpose of a thought reversal is to change the beliefs of your prospective clients. Now, these beliefs may not be beliefs that they even realize that they have. Thought reversals are some of the...

When was the last time you took a stand…in public? Was it last week? Or never? You’re not alone – most business owners are afraid to “upset the apple cart” or attract “trolls” to their page. But if you don’t take a stand, how will your future (and current) clients...