Welcome to Grow Your Business for GOOD Podcast!
Where you’ll learn how to expand your business–WHILE experiencing more joy, more revenue, and more time off.
Or maybe even this burning question:
Can I make abundant amounts of money while still finding joy in my business?
M. Shannon Hernandez & Amy Hager are here to show you how to do ALLLL of that (and more) – and we don’t believe in fluffy advice.
That means that every episode is packed with implementable tips and tried and true advice.
The Grow Your Business For GOOD podcast answers these questions (and more) for service-based business owners who want to learn how to lead a world-class business that does not tax your time, energy, or financial resources.
We help you focus on growing a philanthropy-first business, where you use your profits for purpose. Packed with actionable tips, real life success and failure stories, and soulful insights, this podcast will help you GROW every aspect of your business with grace and ease.
All Episodes
![[S7; Ep5] How to Choose Brand Adjectives (and what not to do) [The Grow Your Business for Good Podcast]](https://joyfulbusinessrevolution.com/wp-content/uploads/2022/09/GRBG-Podcast-Cover-3-V2-400x250.jpg)
[S7; Ep5] How to Choose Brand Adjectives (and what not to do) [The Grow Your Business for Good Podcast]
In this episode: Talking about what to do is easy, but actually fine-tuning your messaging, defining your brand personality, and creating a consistent brand voice... well, that's a whole other enchilada. Why? When you spend all your energy wordsmithing, your...
[S7; Ep4] Finding and Using your Unique Selling Proposition and Unique Value Proposition [The Grow Your Business for Good Podcast]
In this episode: UVP, USP, USPS... What the hell, y'all? We are diving into UVP and USP. These are some of the most talked about, most obsessed over, and most misunderstood aspects of brand messaging. We're going to help you get clear on what they mean today....
[S7; Ep3] Brand Messaging vs Brand positioning—what’s the difference? [The Grow Your Business for Good Podcast]
In this episode: What's the difference between messaging and positioning? Tune in to hear how we define this at the Joyful Business Revolution and some scenarios or phrases that you might be seeing and hearing in your business, so you can figure out what needs to be...
[S7; Ep2] What are Brand Messaging Pillars? And How Do You Use Them To Grow Your Audience? [The Grow Your Business for Good Podcast]
In this episode: There is a lot of online advice about branding and marketing your business, but something I find that is often missing is how to apply the information to your business and actually use it to grow your aligned audience. Hang on, y'all, because...
[S7; Ep1] Creating a Brand Messaging Strategy That Makes You Unforgettable [The Grow Your Business for Good Podcast]
In this episode: Messaging strategy is something that a lot of people talk about, but everyone seems to offer a different definition. Do you feel confused and overwhelmed? If so, no worries. You found the right place. We are diving in today on what is your...
[S6; Ep8] How to align your brand with You, Your Audience & Your Mission [The Grow Your Business for Good Podcast]
In this episode: Today Shannon is joined by brand strategist Andrea Reindl for an enlightening conversation on how to align your brand with your vision. Let’s get started! Here are two takeaways from Season 6 Episode 8: Your brand is your...
Meet Your Mentors
M. Shannon Hernandez and Amy Hager are ALL ABOUT THAT JOY in life and biz—and this duo is specifically known around the globe for their joyful marketing strategies, including the Content Personality® Wheel. They specialize in teaching their clients how to create values-driven, organic marketing oozing with integrity, so that they call in their perfect-fit clients with a simple, sustainable, and joyful marketing plan.
Shannon is the founder of Joyful Business Revolution™, the Co-Founder the Content Personality® Club, and a sought after expert in the world of marketing and business strategy. She has been called “The Queen of Organic Marketing”, growing nearly a $1 million dollar/year brand with zero ad spend and high profitability. Her expertise has been featured on CBS, ABC, FOX, and NBC. She has over 25 years in award-winning curriculum design, working with both the NFL & U.S. Military, and she is a master trainer and teacher.
Amy, a true marketer and community builder at heart, and Co-Founder of The Content Personality® Club, helps clients apply simple strategies for increased revenue and productivity. When this dynamic duo is not working with their clients, you will find them funding projects that impact the world and its people, visiting wineries, and traveling the world.