Welcome to Grow Your Business for GOOD Podcast!
Where you’ll learn how to expand your business–WHILE experiencing more joy, more revenue, and more time off.
Or maybe even this burning question:
Can I make abundant amounts of money while still finding joy in my business?
M. Shannon Hernandez & Amy Hager are here to show you how to do ALLLL of that (and more) – and we don’t believe in fluffy advice.
That means that every episode is packed with implementable tips and tried and true advice.
The Grow Your Business For GOOD podcast answers these questions (and more) for service-based business owners who want to learn how to lead a world-class business that does not tax your time, energy, or financial resources.
We help you focus on growing a philanthropy-first business, where you use your profits for purpose. Packed with actionable tips, real life success and failure stories, and soulful insights, this podcast will help you GROW every aspect of your business with grace and ease.
All Episodes
[S8; Ep1] 5 Ways Travel Helps You Grow as a Business Owner [The Grow Your Business for Good Podcast]
In this episode: Shannon and Amy explore how their recent European travels have enriched their perspectives as business leaders. They discuss the transformative power of travel, from boosting confidence and cultural awareness to cultivating adaptability and empathy....
[S7; Ep8] How to Come Up With a Ted Talk Topic with Alan Cohen [The Grow Your Business for Good Podcast]
In this episode:Today I have a special guest with me, one of my most favorite people of all time, Alan Cohen. Alan and I are going to take you behind the scenes of his TEDx talk and walk you through how to come up with your own TEDx talk topic. Let’s get started! Here...
[S7; Ep7] How to Make $10k from Your Next Podcast Interview with Beth Nydick [The Grow Your Business for Good Podcast]
In this episode: Welcome back to another episode in our brand messaging series. I have been so excited to introduce you to my friend collaborator, Beth Nydick. I am speaking with her today about how to make $10,000 from your next podcast interview. She is the...
[S7; Ep6] Is your Brand Storytelling Authentic AND Creating Revenue? [The Grow Your Business for Good Podcast]
In this episode: If you're not telling authentic brand stories, it is so painfully obvious to most people that you're just going through the motions and you have ulterior motives. If you're just going to half-ass your story marketing, we feel that. Being authentic...
[S7; Ep5] How to Choose Brand Adjectives (and what not to do) [The Grow Your Business for Good Podcast]
In this episode: Talking about what to do is easy, but actually fine-tuning your messaging, defining your brand personality, and creating a consistent brand voice... well, that's a whole other enchilada. Why? When you spend all your energy wordsmithing, your...
[S7; Ep4] Finding and Using your Unique Selling Proposition and Unique Value Proposition [The Grow Your Business for Good Podcast]
In this episode: UVP, USP, USPS... What the hell, y'all? We are diving into UVP and USP. These are some of the most talked about, most obsessed over, and most misunderstood aspects of brand messaging. We're going to help you get clear on what they mean today....
Meet Your Workshop Host
Shannon Hernandez is a Messaging & Marketing Strategist with a passion for helping established business owners who have BIG missions and BIG hearts create sustainable, joyful growth. Known globally for her innovative Content Personality® Wheel and as the Founder of Joyful Business Revolution™, Shannon leads a training and consultancy company that empowers coaches, consultants, and experts to increase their impact through mission-driven, organic marketing strategies. Revered as “The Queen of Organic Marketing,” Shannon and her team craft creative marketing campaigns and strategic messaging that help clients grow aligned audiences, strengthen community connections, and use their profits for purpose.
Shannon is a strong ally for marginalized communities, actively advocating for diversity and inclusion in every aspect of her work. Her transformative programs, including The Content Personality® Club and The JoyFueled™ Business Growth Program, empower purpose-driven entrepreneurs to expand their businesses while prioritizing fulfillment, intention, and joy. A recognized expert in business growth strategy, Shannon has been featured on CBS, ABC, FOX, and NBC.
With over 25 years of experience in award-winning curriculum design, including collaborations with the NFL and U.S. Military, Shannon is a master trainer and teacher. She is the author of Practical Joy: Simple Tools To Cultivate More Joy Every Day and the co-host of the Grow Your Business for Good podcast. Dedicated to philanthropic work, Shannon supports global initiatives providing housing, clean food, water, and medical care. When she’s not speaking or teaching, you’ll find her reading, traveling, snuggling her cat, and spending time with her partner, Maria.