Welcome to Grow Your Business for GOOD Podcast!
Where you’ll learn how to expand your business–WHILE experiencing more joy, more revenue, and more time off.
Or maybe even this burning question:
Can I make abundant amounts of money while still finding joy in my business?
M. Shannon Hernandez & Amy Hager are here to show you how to do ALLLL of that (and more) – and we don’t believe in fluffy advice.
That means that every episode is packed with implementable tips and tried and true advice.
The Grow Your Business For GOOD podcast answers these questions (and more) for service-based business owners who want to learn how to lead a world-class business that does not tax your time, energy, or financial resources.
We help you focus on growing a philanthropy-first business, where you use your profits for purpose. Packed with actionable tips, real life success and failure stories, and soulful insights, this podcast will help you GROW every aspect of your business with grace and ease.
All Episodes
[S7; Ep8] How to Come Up With a Ted Talk Topic with Alan Cohen [The Grow Your Business for Good Podcast]
In this episode:Today I have a special guest with me, one of my most favorite people of all time, Alan Cohen. Alan and I are going to take you behind the scenes of his TEDx talk and walk you through how to come up with your own TEDx talk topic. Let’s get started! Here...
[S7; Ep7] How to Make $10k from Your Next Podcast Interview with Beth Nydick [The Grow Your Business for Good Podcast]
In this episode: Welcome back to another episode in our brand messaging series. I have been so excited to introduce you to my friend collaborator, Beth Nydick. I am speaking with her today about how to make $10,000 from your next podcast interview. She is the...
[S7; Ep6] Is your Brand Storytelling Authentic AND Creating Revenue? [The Grow Your Business for Good Podcast]
In this episode: If you're not telling authentic brand stories, it is so painfully obvious to most people that you're just going through the motions and you have ulterior motives. If you're just going to half-ass your story marketing, we feel that. Being authentic...
[S7; Ep5] How to Choose Brand Adjectives (and what not to do) [The Grow Your Business for Good Podcast]
In this episode: Talking about what to do is easy, but actually fine-tuning your messaging, defining your brand personality, and creating a consistent brand voice... well, that's a whole other enchilada. Why? When you spend all your energy wordsmithing, your...
[S7; Ep4] Finding and Using your Unique Selling Proposition and Unique Value Proposition [The Grow Your Business for Good Podcast]
In this episode: UVP, USP, USPS... What the hell, y'all? We are diving into UVP and USP. These are some of the most talked about, most obsessed over, and most misunderstood aspects of brand messaging. We're going to help you get clear on what they mean today....
[S7; Ep3] Brand Messaging vs Brand positioning—what’s the difference? [The Grow Your Business for Good Podcast]
In this episode: What's the difference between messaging and positioning? Tune in to hear how we define this at the Joyful Business Revolution and some scenarios or phrases that you might be seeing and hearing in your business, so you can figure out what needs to be...
Meet Your Mentors
M. Shannon Hernandez and Amy Hager are ALL ABOUT THAT JOY in life and biz—and this duo is specifically known around the globe for their joyful marketing strategies, including the Content Personality® Wheel. They specialize in teaching their clients how to create values-driven, organic marketing oozing with integrity, so that they call in their perfect-fit clients with a simple, sustainable, and joyful marketing plan.
Shannon is the founder of Joyful Business Revolution™, the Co-Founder the Content Personality® Club, and a sought after expert in the world of marketing and business strategy. She has been called “The Queen of Organic Marketing”, growing nearly a $1 million dollar/year brand with zero ad spend and high profitability. Her expertise has been featured on CBS, ABC, FOX, and NBC. She has over 25 years in award-winning curriculum design, working with both the NFL & U.S. Military, and she is a master trainer and teacher.
Amy, a true marketer and community builder at heart, and Co-Founder of The Content Personality® Club, helps clients apply simple strategies for increased revenue and productivity. When this dynamic duo is not working with their clients, you will find them funding projects that impact the world and its people, visiting wineries, and traveling the world.