by M. Shannon Hernandez | Blog, Business Blogging, Content Marketing and Strategy
What No One Else Will Tell You About Marketing Your Coaching Business Here’s a hard truth about being an online coach: you can’t grow your coaching business OR your bank account if you continue to TRY to run and grow your business without a solid marketing strategy....
by M. Shannon Hernandez | Blog, Business Blogging, Content Marketing and Strategy
McDonald’s: A Brilliantly Boring Business Case Study Did you know I used to work at Mcdonald’s? I was 16 years old, living in a rural town in central Illinois that was situated precisely between a corn and a bean field. Unsurprisingly, it was a pretty...
by M. Shannon Hernandez | Blog, Business Blogging, Content Coaching, Content Marketing and Strategy, Scaling Your Business, The Confident Expert Program, Thought Leader Marketing
If you’re anything like me, the word “boring” doesn’t sit well. It has a negative connotation and makes us think of things that are mundane, uninteresting, and not worth our time. But what if we changed the way we looked at boring? What if we saw it as...
by M. Shannon Hernandez | Blog, Business Blogging, Content Marketing and Strategy, The Confident Expert Program
I’ve struggled for years with getting “bored” in my business. My brain was trained from a very early age that if things were calm, something was wrong. In other words, I was taught that life is innately chaotic and broken and therefore needs to be fixed. This kept my...
by M. Shannon Hernandez | Blog, Business Blogging, Content Coaching, Content Marketing and Strategy, Entrepreneurship, Scaling Your Business, Thought Leader Marketing, Thought Leadership
Question for you. How would you feel if you woke up tomorrow and all social media platforms disappeared? No more Instagram No more Facebook No more Twitter No more Pinterest Besides crying into your phone for a few hours, would you still be able to share...
by M. Shannon Hernandez | Blog, Business Blogging, Content Coaching, Content Marketing and Strategy, Scaling Your Business, Thought Leadership
The word legacy can make people uncomfortable. Many people don’t want to talk about their legacy because they think it means they have to talk about life after death. When I talk about legacy, I’m not talking about death. Legacy is about...
