From the Blog
How to Attract An Aligned Audience With Your Unique Story
How might things change in your marketing if you shared heartfelt stories that connected deeply with other human beings? Seven years ago, I asked myself that very same question, and I haven’t looked back since. Story marketing has helped me grow an aligned audience...
3 Keys to Attract an Aligned Audience to Your Business
If you’re like most coaches and consultants, you’ve spent time developing a course or program that you were beyond excited to share with the world. It hit all the marks, answered every question your ideal client might have, and you were SURE it was going to be hit…...
How to Build a JOYFUL Business Community
Have you ever dreamed of building something bigger than yourself - of building a joyful business community? If you have, then you know that it’s not easy - in fact, it’s one of the most rewarding, joy-filled challenges I have ever faced to date! When I began my...
How to Create JOYFUL Marketing as a Coach or Consultant
You’ve probably heard the saying “jack-of-all-trades, master of none”. It rings especially true when you are doing all the marketing things and not seeing an ROI for your efforts. It’s time to pause and try something totally different. Ask yourself: what if you/your...
4-Step SOULFUL Sales Script for Coaches and Consultants (That Works Every Time)
Does the idea of hopping on a sales call or discovery call give you sweaty palms and a racing heart? Do you find yourself stuttering and stammering your way through your discovery sessions—especially the sales pitch part? All the while hoping that your prospective...
How To Plan For Increased Business Growth in 2023 by Infusing More JOY in Your Coaching Business
I know, I know. We're still very much enjoying the fourth quarter of 2022. The weather is starting to shift, the temperatures are starting to drop—and you're about to become busier than you've been all year. We always say we'll make time for goal-setting and...
3 Lies Online Coaches Want You To Believe
What No One Else Will Tell You About Marketing Your Coaching Business Here’s a hard truth about being an online coach: you can’t grow your coaching business OR your bank account if you continue to TRY to run and grow your business without a solid marketing strategy....
What Every Coach Needs to Know About Growing a Coaching Business
McDonald's: A Brilliantly Boring Business Case Study Did you know I used to work at Mcdonald's? I was 16 years old, living in a rural town in central Illinois that was situated precisely between a corn and a bean field. Unsurprisingly, it was a pretty quiet place...
Understanding The Brilliantly Boring Business Model
If you’re anything like me, the word “boring” doesn’t sit well. It has a negative connotation and makes us think of things that are mundane, uninteresting, and not worth our time. But what if we changed the way we looked at boring? What if we saw it as...
Is Your Coaching/Consulting Business Model Effective?
I’ve struggled for years with getting “bored” in my business. My brain was trained from a very early age that if things were calm, something was wrong. In other words, I was taught that life is innately chaotic and broken and therefore needs to be fixed. This kept my...
Creating an Email List is The Key to Creating a 6-Figure+ Business.
Question for you. How would you feel if you woke up tomorrow and all social media platforms disappeared? No more Instagram No more Facebook No more Twitter No more Pinterest Besides crying into your phone for a few hours, would you still be able to share...
What’s Your Legacy?
The word legacy can make people uncomfortable. Many people don't want to talk about their legacy because they think it means they have to talk about life after death. When I talk about legacy, I'm not talking about death. Legacy is about what you're...
3 Shifts – To Make If You Want To Significantly Grow Your Coaching Revenue
Running a business means you have to get cozy with hitting a lot of income ceilings. Often over, and over, and over again. Every big stretch and price bump in your business comes with new challenges and a whole new set of skills you have to learn if you want to...
Let’s talk about boundaries. Do they do the heavy lifting of decision-making for you?
For 10 years, I’ve been asked to be a speaker on stages in Australia and New Zealand. I’ve politely declined. I have zero interest in adjusting my work hours to accommodate the time zone differences. I’ve never felt guilty about that, despite the judgment I’ve...
Should You Be Email Marketing?
I’ve found there are two types of people when it comes to email marketing. The person who loves it and the person who hates it. Why the extreme emotion? I believe it’s directly related to the personal success one has with it. If you spend the time growing your...