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Is Your Coaching/Consulting Business Model Effective?

Is Your Coaching/Consulting Business Model Effective?

by M. Shannon Hernandez | Blog, Business Blogging, Content Marketing and Strategy, The Confident Expert Program

I’ve struggled for years with getting “bored” in my business. My brain was trained from a very early age that if things were calm, something was wrong. In other words, I was taught that life is innately chaotic and broken and therefore needs to be fixed. This kept my...
S2E5: Messaging Ecosystem Content Type 3: Direct Offer Content [Grow Your Business for Good Podcast]

S2E5: Messaging Ecosystem Content Type 3: Direct Offer Content [Grow Your Business for Good Podcast]

by M. Shannon Hernandez | Grow Your Business for Good Podcast

Direct offer content often gets a “bad rap.” Why? Because this type of content requires you to make a direct offer to your audience. No beating around the bush, no hiding. Just the offer. Direct offer content needs to be direct…but so many people shy away from this...
S2E5: Messaging Ecosystem Content Type 3: Direct Offer Content [Grow Your Business for Good Podcast]

S2E4: Messaging Ecosystem Content Type 2: Thought Reversals [Grow Your Business for Good Podcast]

by M. Shannon Hernandez | Grow Your Business for Good Podcast

In today’s episode, we’re going to talk about thought reversals – the purpose of a thought reversal is to change the beliefs of your prospective clients. Now, these beliefs may not be beliefs that they even realize that they have. Thought reversals are some of the...
S2E5: Messaging Ecosystem Content Type 3: Direct Offer Content [Grow Your Business for Good Podcast]

S2E3: Messaging Ecosystem Content Type 1: Share Your Stance [Grow Your Business for Good Podcast]

by M. Shannon Hernandez | Grow Your Business for Good Podcast

When was the last time you took a stand…in public? Was it last week? Or never? You’re not alone – most business owners are afraid to “upset the apple cart” or attract “trolls” to their page. But if you don’t take a stand, how will your future (and current) clients...
S2E5: Messaging Ecosystem Content Type 3: Direct Offer Content [Grow Your Business for Good Podcast]

Season 2: Your Messaging EcoSystem [Grow Your Business for Good Podcast]

by M. Shannon Hernandez | Grow Your Business for Good Podcast

During Season 1 of the Grow Your Business For Good Podcast, you learned all about your Content Personality®, and hopefully, you’ve moved forward with embracing your uniqueness.  In Season 2 of Grow Your Business for Good, we’re going to be diving deep into your...
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