by M. Shannon Hernandez | Blog, Business Blogging, Entrepreneurship, Scaling Your Business, Thought Leader Marketing
Does the idea of hopping on a sales call or discovery call give you sweaty palms and a racing heart? Do you find yourself stuttering and stammering your way through your discovery sessions—especially the sales pitch part? All the while hoping that your prospective...
by M. Shannon Hernandez | Blog, Business Blogging, Content Coaching
I know, I know. We’re still very much enjoying the fourth quarter of 2022. The weather is starting to shift, the temperatures are starting to drop—and you’re about to become busier than you’ve been all year. We always say we’ll make time...
by M. Shannon Hernandez | Blog, Business Blogging, Content Marketing and Strategy
What No One Else Will Tell You About Marketing Your Coaching Business Here’s a hard truth about being an online coach: you can’t grow your coaching business OR your bank account if you continue to TRY to run and grow your business without a solid marketing strategy....
by M. Shannon Hernandez | Blog, Business Blogging, Content Marketing and Strategy
McDonald’s: A Brilliantly Boring Business Case Study Did you know I used to work at Mcdonald’s? I was 16 years old, living in a rural town in central Illinois that was situated precisely between a corn and a bean field. Unsurprisingly, it was a pretty...
by M. Shannon Hernandez | Blog, Business Blogging, Content Coaching, Content Marketing and Strategy, Scaling Your Business, The Confident Expert Program, Thought Leader Marketing
If you’re anything like me, the word “boring” doesn’t sit well. It has a negative connotation and makes us think of things that are mundane, uninteresting, and not worth our time. But what if we changed the way we looked at boring? What if we saw it as...
by M. Shannon Hernandez | Blog, Business Blogging, Content Marketing and Strategy, The Confident Expert Program
I’ve struggled for years with getting “bored” in my business. My brain was trained from a very early age that if things were calm, something was wrong. In other words, I was taught that life is innately chaotic and broken and therefore needs to be fixed. This kept my...
