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S3E1: Barbara Zuleger [Grow Your Business for Good Podcast]

S3E1: Barbara Zuleger [Grow Your Business for Good Podcast]

by M. Shannon Hernandez | Grow Your Business for Good Podcast

This season, on the Grow Your Business for Good Podcast, Amy is claiming her crown as the self-proclaimed Queen of Questions and has invited our clients to share their expertise and experience with all of you.  First up, we have Barbara Zuleger, an expert business...
S3E1: Barbara Zuleger [Grow Your Business for Good Podcast]

S2E8: Messaging Ecosystem Content Type 6: Connection Content [Grow Your Business for Good Podcast]

by M. Shannon Hernandez | Grow Your Business for Good Podcast

If you’ve worked hard to build a thriving community, you’re probably using Connection Content (without even realizing it). The sixth and final type of content is designed to create an emotional connection with your community. Now, this may seem like a simple task, and...
S3E1: Barbara Zuleger [Grow Your Business for Good Podcast]

S2E7: Messaging Ecosystem Content Type 5: Thought Leader Content [Grow Your Business for Good Podcast]

by M. Shannon Hernandez | Grow Your Business for Good Podcast

Want to know a secret? Thought leader content is our favorite type of content – and it’s super simple to create.  Why? Because thought leader content is…content. But it’s content that demonstrates and showcases your expertise.  Think workshops. And webinars. And...
S3E1: Barbara Zuleger [Grow Your Business for Good Podcast]

S2E6: Messaging Ecosystem Content Type 4: Mission Driven Content [Grow Your Business for Good Podcast]

by M. Shannon Hernandez | Grow Your Business for Good Podcast

Today we’re diving into the fourth type of content in your messaging ecosystem: mission-driven content. This is the type of content that really helps build your community and share your BIG vision.  Here’s a question: Have you fully developed a mission, vision, and...
Understanding The Brilliantly Boring Business Model

Understanding The Brilliantly Boring Business Model

by M. Shannon Hernandez | Blog, Business Blogging, Content Coaching, Content Marketing and Strategy, Scaling Your Business, The Confident Expert Program, Thought Leader Marketing

If you’re anything like me, the word “boring” doesn’t sit well. It has a negative connotation and makes us think of things that are mundane, uninteresting, and not worth our time.   But what if we changed the way we looked at boring? What if we saw it as...
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