Welcome to Grow Your Business for GOOD Podcast!
The podcast for established experts who want to build a business that reflects the depth of their work and supports the life they want to live.
Your expertise has evolved.
But when your messaging, positioning, offers, or business have not fully evolved with it, growth can begin requiring more explanation, more energy, and more force than it should.
You may find yourself asking:
- Why is demand not matching the depth of my expertise?
- What needs to change so I can lead the next era of my work?
- How do I create sustainable growth without building a business that consumes my life?
M. Shannon Hernandez and Amy Hager bring honest, strategic conversations about the decisions established experts face as their work, leadership, and vision evolve. Together, they examine what it takes to close The Recognition Gap™, become more recognizable for the work you are here to lead, and build a JoyFueled™ Business that creates profit, space, meaning, and contribution.
This is not another podcast telling you to produce more content, chase more visibility, or push harder.
Tune into the conversations below about building a business that fits the work you are here to lead and the life you want to live.
Finding and Using your Unique Selling Proposition and Unique Value Proposition
UVP, USP, USPS... What the hell, y'all? We are diving into UVP and USP. These are some of the most talked about, most obsessed over, and most misunderstood aspects of brand messaging. We're going to help you get clear on what they mean today. But more...
Brand Messaging vs Brand positioning—what’s the difference?
What's the difference between messaging and positioning? Tune in to hear how we define this at the Joyful Business Revolution and some scenarios or phrases that you might be seeing and hearing in your business, so you can figure out what needs to be fixed. Read...
What are Brand Messaging Pillars? And How Do You Use Them To Grow Your Audience?
There is a lot of online advice about branding and marketing your business, but something I find that is often missing is how to apply the information to your business and actually use it to grow your aligned audience. Hang on, y'all, because we're going DEEP...
Creating a Brand Messaging Strategy That Makes You Unforgettable
Messaging strategy is something that a lot of people talk about, but everyone seems to offer a different definition. Do you feel confused and overwhelmed? If so, no worries. You found the right place. We are diving in today on what is your messaging strategy,...
How to align your brand with You, Your Audience & Your Mission
Today Shannon is joined by brand strategist Andrea Reindl for an enlightening conversation on how to align your brand with your vision. Let’s get started! Here are two takeaways from Season 6 Episode 8: Your brand is your relationship with...
Why You Shouldn’t Take A SILO Approach To Improve Systems & Procedures in your Service-Based Business
It's time to talk about one of the biggest misconceptions when it comes time to scale and expand. The most famous quote we hear of all time, “I gotta work on my systems and procedures.” Many talented people will sell you on a so-called system that will...
Avoid The Delegation Trap That Keeps Your Business STUCK
All right, business owners…It's time to talk about one of the biggest misconceptions when it comes time to scale and expand: delegation. Read the companion blog post about delegation traps here: https://joyfulbusinessrevolution.com/the-delegation-trap/ Here are...
Forget The Vanity Metrics—Dial Into PROFIT, Baby
Today we are diving into one of my all time favorite things: M. A. T. H. Math! If you're expanding, if you're growing, knowing your numbers is vital to your success as a business.Let's dig into the math! Read our companion blog post here:...
Who Does Your Brand Want To Be When It Grows Up?
Today, we have one question: Who does your brand want to be when it grows up? We are diving into the word alignment. And I know, I know, you've been hearing it many, many, times over the past few years, but it matters now more than ever.. Read our companion blog post...
The Problem With Small Goals (Hint: You need a Vivid Vision.)
Goal setting is a crucial skill for every Visionary CEO Leader. You need to be able to think big and set big, hairy, audacious goals for yourself and your team to achieve the level of success you desire. Simply put, the money flows when the vision is clear and...
Why Your Energetic Capacity Is So Crucial To Scaling
Scaling your business brings up several areas of focus. Energetic capacity is a topic that is often overlooked. In episode 2, Shannon and Amy are telling you everything you need to know about it! Read our companion blog post on this episode here:...
How You Can 2X Your Revenue In Business Within 12 Months
If you keep hitting revenue or income ceilings in your business, this is the show for you. We are going deep in Season 6 with all you need to know about growing with our EXPAND™ Method. Read our companion blog posts on this episode here:...
