In this episode:


Today Shannon is joined by brand strategist Andrea Reindl for an enlightening conversation on how to align your brand with your vision.


Let’s get started! 


Here are two takeaways from Season 6 Episode 8:


  1. Your brand is your relationship with your ideal customer.

Your brand isn’t something that you completely make up as the business owner. It’s something that’s co-created with your clients and in the community that you build. So your job is to observe it, establish a vision, and then design it into your brand.


  1. Branding doesn’t have to be complicated.

You don’t have to be the brand that does everything. Big complicated phrases and words will leave your ideal customer wondering what they are supposed to feel. Find your niche and convey your message well–emotionally.


Resources from this episode: