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4 Ways to Market Yourself As An Author and Writer

4 Ways to Market Yourself As An Author and Writer

by M. Shannon Hernandez | Content Marketing and Strategy, On Being An Author

Whether you are a freelance writer, author, or both, it is imperative that you have a plan in place for getting your message out about your work(s). The single-most effective way to achieve this is through the use of content marketing.  Are you struggling with how to...
Writing a Memoir That Moves People to Take Action

Writing a Memoir That Moves People to Take Action

by M. Shannon Hernandez | On Being An Author, Writing Inspiration

As memoir authors, it is our hope then when we publish our books, the words are moving, and connect deeply with our readers. I remember that when I was working through the edits in my manuscript, Breaking the Silence: My Final Forty Days as a Public School Teacher, I...
5 Signs You Should Invest in a Memoir Coach

5 Signs You Should Invest in a Memoir Coach

by M. Shannon Hernandez | On Being An Author, Writing Coaching

Writing a memoir can be very challenging. Besides all that goes with the writing process of getting your story down on paper, there are also challenges such as where to start your story, how to tell your story in an engaging way, and which writing techniques to use so...

How Writing a First Draft (of anything) is Like A Trip to the Gynecologist

by M. Shannon Hernandez | On Being An Author, Who is Shannon? | 4 comments

(Author’s note: I have resolved this year to write more creatively from time to time. So, here is my first stab at a piece I dreamed up while…yes… you guessed it…sitting in the gynecologist’s office, waiting for the doctor to come into the room. I must admit, the...

Sell More Books By Creating Visual Content

by M. Shannon Hernandez | Content Marketing and Strategy, Entrepreneurship, On Being An Author | 3 comments

My primary goal, as a content strategist, is to help my clients develop content which is engaging and entices readers to take action. Valuable content cannot be overlooked when one is building a brand—as quality content helps establish you as an expert, shows your...

[Interview] M. Shannon Hernandez on Coaching Memoir Writers

by M. Shannon Hernandez | Interviews, On Being An Author, Writing Coaching

This past month I hooked up with Kevin T. Johns and was so thrilled that we got to “talk writing shop” on his new podcast:  The Writing Coach. On this podcast, Kevin speaks with the instructors, editors, coaches, and mentors that help writers and authors...
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