Most of the marketing strategies and promotional tactics commonly used today sound like, well, nails on a chalkboard to most introverts.
Hosting massive online events, hopping on live video after live video, and running group programs with 100+ attendees sounds like a LOT for those of us who get our energy from deep connections and ample alone time. We know we wouldn’t be able to experience joy with this type of business model, even with the best of the team in place.
Which begs the question: How do we scale our businesses without sacrificing our introverted souls (and overwhelming our nervous systems)?
How the heck do we grow our loyal following and make more money without compromising our energy or losing track of who we really are along the way?
How can we, as introverts, also have a widely successful business that prioritizes our need for lots of spaciousness and quiet time and snuggles with our pets and loved ones?
This isn’t about making yourself do things that feel utterly unnatural. It’s about re-engineering the strategies you use to connect with your fellow humans in ways that feel good for you.
So let’s dive in.
What Introverted Entrepreneurs Need
Introverts have very specific needs when it comes to growing an online and sustainable business. And if we don’t honor those needs, we’ll inevitably burn out, feel isolated and lonely in our own businesses or sabotage our efforts.
Those needs are:
- Energy-safe places to gather. Places where people understand we aren’t going to show up with our energy dialed to the max and that we are quite fine listening deeply and sitting quietly.
- Deep talk, not small talk. We hate that ish. We desire to go deep with one another and connect with others on a soul level.
- A reason (soul goal) for why we’re attending. Remember, aimlessly mixing and mingling is our worst nightmare. We’d rather be home snuggled up with a good book.
- Less stimulation. Asking us to dance, playing loud music, and speed networking are not good for our nervous systems.
Knowing what you need in order to thrive is an essential first step in growing your business. The next step is to actually develop systems for getting those needs met, so you can joyfully sell your services and products (without the hustle, grind, or burnout).
How To Market Like An Introvert
A couple of years ago, I discovered that I was an introvert. And following that epiphany, I made some significant shifts to my business model, particularly how I marketed and sold my services.
The result? I no longer experience the crash and burn energy cycles. I no longer work with clients in a way that zaps my energy. I no longer feel guilty for not being able to turn up my energy on demand.
Basically, I quit marketing and selling like an extrovert.
Here are some of the specific shifts I made in this brand:
- I ditched the launch model and converted all programs to the Open Everyday model.
- I added a business partner whose strengths build upon my own.
- I stayed in my Zone of Joy (teaching/training in community) and leveraged that joyful place for explosive growth.
- I hosted small intimate events (online and offline) that include lots of spaciousness in the schedule.
- I built a team with talented people who have very different strengths than I have so that we have balance “behind the curtain” of this brand.
- I work up to 10 days a month, ensuring that I have plenty of time to rest and replenish, so I can be the best coach and strategist for my clients.
All of these tweaks helped me grow a sustainable, thriving business where I get to offer the specific things that I’m best at while giving my introverted self what I need to stay in the game.
But do you know what the biggest shift I made was that completely transformed my business?
I no longer hide that I’m an introvert in my marketing.
After 9 years as a successful business owner, I embraced being seen for who I am and what I need in order to show up as my best self.
And because of this, I’m able to bring awareness and call in perfect-fit clients who see that being exactly who they are is DAMN GOOD ENOUGH.
Introverts (and ambiverts who need lots of quiet time to recharge), I am here for you.
If you are looking to scale and want to work with a business growth strategist who understands what your unique needs are as an introvert, we would love to meet you – you can book a call with Amy, our Community Curator, and Lead Coach here: https://mshannonhernandez.as.me/60marketingstrategyAmy
With a few significant tweaks, you too can have the business of your dreams.