What’s Your Content Personality™?

In less than 3 minutes, you’ll learn how to magnetize your message, simplify your marketing, and use the psychology of selling – simply and effectively.

By identifying your Content Personality™, you will discover:

  • How to connect with your audience and grow your business (in a way that aligns with your natural strengths). 
  • How to  maximize your time and energy by choosing a platform that matches your Content Personality™.  
  • How to sell in a way that doesn’t leave you lost in the weeds and wondering what to do next to generate more clients and revenue. 

This could be you…

💥Sue reached out because she needed to build a 6-figure blogging business – but there was just one small problem. She was enrolled in The Witness Protection Program and could not use her birth name, face, or any other identifying factors that would put her in further danger. So, we got to work! After taking the Content Personality™ Quiz, she discovered she was video. We used a type of content called screencast to capture her voice over prepared slides and graphics. In just under a year, Sue built a thriving 6-figure business teaching others how to blog—and she never showed her face or gave away her identity. (Fun Fact: She bought exclusive rights to a “stock image” persona – and that was the work around for the headshot issue!)

💥Connie was having trouble generating qualified leads for her coaching business. She was offering online training –but was not finding joy or traction in this type of sales event. After taking the quiz, Connie discovered she was Live-In Person. We immediately helped her with a marketing and selling strategy to leverage her Content Personality™. She began hosting intimate workshops and retreats in her hometown. After her first 2 day event—she closed $24k in sales! 

💥Ellie could not figure out why she was so exhausted after hosting sales calls via Zoom. They were a total energy drain for her–and this was impacting both her revenue and her joy. After taking the quiz, Ellie discovered she was Written. We helped her pivot both her marketing and selling strategy to leverage her Written Content Personality™. She recommitted to connecting more deeply with her email list via story marketing, and she “hosted” sales calls via messenger and email. Her energy soared–and so did her revenue ($250k/year after the switch!). 

M. Shannon Hernandez


M. Shannon Hernandez and Amy Hager are ALL ABOUT THAT JOY in life and biz—and this duo is specifically known around the globe for their joyful business growth strategies, including the Content Personality™ Wheel and the E.X.P.A.N.D. method. They work with online coaches and consultants teaching them how to grow their business for GOOD, resulting in more joy, more time-off, and more profits with purpose.

Shannon is the founder of Joyful Business Revolution™ and a sought after expert in the world of online business strategy, and she has been featured on CBS, ABC, FOX, and NBC. She has over 25 years in award-winning curriculum design, working with both the NFL & U.S. Military, and she is a master trainer and teacher. Amy, a true marketer and community builder at heart, helps clients apply simple strategies for increased revenue and productivity. When this dynamic duo is not working with their clients, you will find them funding projects that impact the world and its people, visiting wineries, and traveling the world.