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It’s 2025. It’s Time to Start Marketing Without Social Media.

It’s 2025. It’s Time to Start Marketing Without Social Media.

by M. Shannon Hernandez | Content Marketing and Strategy, Uncategorized

Social media marketing on its own is neither a winnable, or sustainable strategy.  You can quote me on that. If you’ve seen me posting on social, I can understand why you might be looking at your screen inquisitively.  And the truth is that yes, I am on LinkedIn....
Planning, Creating, and Optimizing a Consulting Sales Funnel that Actually Works

Planning, Creating, and Optimizing a Consulting Sales Funnel that Actually Works

by M. Shannon Hernandez | Uncategorized

Most consultants and coaches pour their heart and soul into creating a sales funnel designed to speed up relationship building and build sales. This is fantastic — I firmly believe that the more of “you” there is in your funnel, the more authentic the whole process...
The Irrepressible Power of Joy Marketing

The Irrepressible Power of Joy Marketing

by M. Shannon Hernandez | Uncategorized

In a world where every marketer seems to focus on scarcity, urgency, and FOMO, I want to change the conversation — because joy marketing is real and, more importantly, powerful.  The best marketing still makes people feel some kind of way — with over 90% of our...
Authentic Brand Storytelling. For Everyone.

Authentic Brand Storytelling. For Everyone.

by M. Shannon Hernandez | Uncategorized

A lot of people talk about brand storytelling and even more talk about building a business that’s true to your why. But I wish more people were talking about connecting their authentic why to their brand storytelling. Over the years, I’ve been involved in many...
It’s time to change your WHY statement to a JOY statement

It’s time to change your WHY statement to a JOY statement

by M. Shannon Hernandez | Blog, Business Blogging, Content Coaching, Content Marketing and Strategy, Thought Leadership, Uncategorized

A few days ago I had a major AHA moment.    I was looking back on my life and thinking about the difference between me learning how to draw botanicals and where I am now.  When I was learning how to draw botanicals, I was consumed by it. I would...
Why I *won’t* tell you to buy my funnel, formula, or fool-proofery

Why I *won’t* tell you to buy my funnel, formula, or fool-proofery

by M. Shannon Hernandez | Blog, Business Blogging, Content Coaching, Content Marketing and Strategy, Copy Writing, Thought Leadership, Uncategorized

“You’ll 5X your income if you just follow this simple system.” That’s what most business coaches and strategists will tell you. They’ll make you feel like they’ve been given the keys to the kingdom, and that kingdom is filled with...
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Recent Posts

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  • 13 High-Performing Lead Magnet Ideas for Coaches and Consultants
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