by M. Shannon Hernandez | Uncategorized
If your email list feels like it’s gathering dust and you’re struggling to turn subscribers into paying clients, you’re not alone. Many small business owners find themselves sitting on an underutilized goldmine—an engaged email list that just needs a clear strategy to...
by M. Shannon Hernandez | Content Marketing and Strategy, Uncategorized
Social media marketing on its own is neither a winnable, or sustainable strategy. You can quote me on that. If you’ve seen me posting on social, I can understand why you might be looking at your screen inquisitively. And the truth is that yes, I am on LinkedIn....
by M. Shannon Hernandez | Uncategorized
Most consultants and coaches pour their heart and soul into creating a sales funnel designed to speed up relationship building and build sales. This is fantastic — I firmly believe that the more of “you” there is in your funnel, the more authentic the whole process...
by M. Shannon Hernandez | Uncategorized
In a world where every marketer seems to focus on scarcity, urgency, and FOMO, I want to change the conversation — because joy marketing is real and, more importantly, powerful. The best marketing still makes people feel some kind of way — with over 90% of our...
by M. Shannon Hernandez | Uncategorized
A lot of people talk about brand storytelling and even more talk about building a business that’s true to your why. But I wish more people were talking about connecting their authentic why to their brand storytelling. Over the years, I’ve been involved in many...
by M. Shannon Hernandez | Blog, Business Blogging, Content Coaching, Content Marketing and Strategy, Thought Leadership, Uncategorized
A few days ago I had a major AHA moment. I was looking back on my life and thinking about the difference between me learning how to draw botanicals and where I am now. When I was learning how to draw botanicals, I was consumed by it. I would...
