by M. Shannon Hernandez | Content Marketing and Strategy, Entrepreneurship, On Being An Author |
My primary goal, as a content strategist, is to help my clients develop content which is engaging and entices readers to take action. Valuable content cannot be overlooked when one is building a brand—as quality content helps establish you as an expert, shows your...
by M. Shannon Hernandez | Branding With Words, Entrepreneurship, Interviews
An Interview with Doug Foresta: Build Your Brand With Podcasting Creating a personal brand is all about finding your voice. Similar to contributing articles in your field of expertise, entrepreneurs can extend their reach by creating a captivating podcast. A podcast...
by M. Shannon Hernandez | Entrepreneurship, Guest Writers |
When you’re watching every dime that goes into and out of your business, it can be hard to spend money on yourself. It seems to defy everything you’ve set out to do, which is to build a successful brand and following. Unfortunately, this way of thinking can stop you...
by M. Shannon Hernandez | Entrepreneurship, Guest Writers
Customer appreciation gifts are a great opportunity to reinforce your brand and strengthen your connection with clients. Showing your gratitude to clients through an appropriate gift elevates your business in their eyes, but there is a right way and a wrong way to do...
by M. Shannon Hernandez | Copy Writing, Entrepreneurship
Copywriting, in a nutshell, is the sales and marketing of your company. It incorporates all the content that is needed to keep your business running–consistently and smoothly–day in and day out. Copywriting Services You may not even be aware of how...
by M. Shannon Hernandez | Copy Writing, Entrepreneurship, Guest Writers |
We make a living using it and dread it all at the same time: email. There’s a reason that the idea of inbox zero is a big thing in the online entrepreneur world — keeping up with your business email can get very overwhelming very quickly. Fortunately,...
