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5 Signs Your Business Needs an In-House Copywriter

by M. Shannon Hernandez | Copy Writing, Entrepreneurship

Copywriting, in a nutshell, is the sales and marketing of your company. It incorporates all the content that is needed to keep your business running–consistently and smoothly–day in and day out. Copywriting Services You may not even be aware of how...

Guest Post: Rachel Allen on How to Write Almost Every Email for Your Business

by M. Shannon Hernandez | Copy Writing, Entrepreneurship, Guest Writers | 2 comments

We make a living using it and dread it all at the same time: email. There’s a reason that the idea of inbox zero is a big thing in the online entrepreneur world — keeping up with your business email can get very overwhelming very quickly. Fortunately,...

10 Ways to Update Your Brand and Give it a Distinct Personality

by M. Shannon Hernandez | Branding With Words, Copy Writing

I’m sure you’ve heard the term B2B (Business to Business) and B2C (Business to Consumer) marketing. These terms have been around for quite some time; however, you may have recently heard the term H2H, or Human to Human marketing. Social media has changed...

3 Website Tagline Formulas that Have Staying Power + Examples

by M. Shannon Hernandez | Branding With Words, Content Coaching, Copy Writing | 2 comments

Your website tagline is an important piece of your branding and brand identity. Your tagline is a succinct message which clearly conveys what you do and who you serve. It usually lives below your logo and/or as the headline on your homepage. So even though most...

Dominate SEO with Long Tail Keywords

by M. Shannon Hernandez | Branding With Words, Business Blogging, Copy Writing

If you are a small business owner who blogs and you want more traffic to your site, I am going to teach you a powerful blogging tactic today that will produce immediate results for you in the world of SEO. This isn’t a magic trick, nor will it take you a month to get...

Two Title Formulas Guaranteed To Increase Your Open Rates

by M. Shannon Hernandez | Copy Writing | 1 comment

If you are like many of the people I speak with, perhaps you will relate to this statement: Crafting catchy titles for my newsletter and email campaigns is painful! Great news–you are not alone! And today, I want to share with you two title formulas which will...
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