by M. Shannon Hernandez | Blog, Copy Writing |
Let’s face it, if the titles/headlines of your blog posts, newsletters, or emailing marketing campaigns aren’t catchy—no one’s going to click through and read it. Did you know that copywriters spend about 25% of their time writing the content itself, and about 75% of...
by M. Shannon Hernandez | Blog, Copy Writing
If you have a business, you need to sell stuff. Period. This is where copywriting comes into play. Copywriting is all about crafting your messages so that you can sell more stuff. Do you desire to raise your bottom line? Do you have services or coaching packages or...
by M. Shannon Hernandez | Blog, Branding With Words, Content Marketing and Strategy, Copy Writing |
Disclaimer: This is probably going to be one of the shortest blog posts I have ever written. I get asked these two questions a lot: How do I attract clients through my content? How do I know what to write about? There are countless blog posts online that will tell...
by M. Shannon Hernandez | Blog, Copy Writing, Entrepreneurship
Copywriting, in a nutshell, is the sales and marketing of your company. It incorporates all the content that is needed to keep your business running–consistently and smoothly–day in and day out. Copywriting Services You may not even be aware of how...
by M. Shannon Hernandez | Blog, Branding With Words, Copy Writing
I’m sure you’ve heard the term B2B (Business to Business) and B2C (Business to Consumer) marketing. These terms have been around for quite some time; however, you may have recently heard the term H2H, or Human to Human marketing. Social media has changed...
by M. Shannon Hernandez | Blog, Branding With Words, Content Coaching, Copy Writing |
Your website tagline is an important piece of your branding and brand identity. Your tagline is a succinct message which clearly conveys what you do and who you serve. It usually lives below your logo and/or as the headline on your homepage. So even though most...
