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Why I *won’t* tell you to buy my funnel, formula, or fool-proofery

Why I *won’t* tell you to buy my funnel, formula, or fool-proofery

by M. Shannon Hernandez | Blog, Business Blogging, Content Coaching, Content Marketing and Strategy, Copy Writing, Thought Leadership, Uncategorized

“You’ll 5X your income if you just follow this simple system.” That’s what most business coaches and strategists will tell you. They’ll make you feel like they’ve been given the keys to the kingdom, and that kingdom is filled with...
How To Use Your Content Personality To Win Over Your Audience And Supercharge Your Sales

How To Use Your Content Personality To Win Over Your Audience And Supercharge Your Sales

by M. Shannon Hernandez | Blog, Business Blogging, Content Coaching, Content Marketing and Strategy, Copy Writing, Thought Leadership

In the world of online business, content can feel like a necessary evil. Something you have to do to keep up with the rat race of social media and the hustle of marketing. Creating a coaching sales script can feel like an unbearable burden. It’s not always clear...

Guest Post : Enock Machodi on 9 Actionable Tips to Writing Clear, Concise, Direct Copy for Your Business

by M. Shannon Hernandez | Copy Writing, Guest Writers

If you run a company website, you need to write web copy to expose your business and attract prospective customers and clients. If you own a blog, you need to write content that is informative by communicating value and NOT trying to impress. And how is clarity to be...

Guest Post: Eve Haugen on 5 Simple SEO Elements That Increase Traffic to Your Website

by M. Shannon Hernandez | Content Marketing and Strategy, Copy Writing, Guest Writers

Everyone in the business marketing world knows how important, yet how difficult, it is for a business to get its name out there so people will be able to find them. Since there has been a shift in marketing trends, it’s important to know how to improve your...

5 Reasons You Should Revive Your Email Newsletter

by M. Shannon Hernandez | Content Marketing and Strategy, Copy Writing

Think email newsletters are old school with all the new-fangled ways to share content these days? WRONG. Think again! Regular email newsletters are still one of the most effective ways to market to your list. If you haven’t tried sending an email newsletter,...

Build Your List with An Irresistible Opt-in Offer

by M. Shannon Hernandez | Content Marketing and Strategy, Copy Writing

I believe one of the secret weapons in a business is the eNewsletter. It is a main way you can stay connected with past clients, future clients, and those who are interested in what it is you are doing. But…before you are ready to send out newsletters, you must build...
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