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Should You Create A Podcast For Your Business?

by M. Shannon Hernandez | Blog, Content Marketing and Strategy, Entrepreneurship

Should you, or should you not, start a podcast for your business? {tweet this} THAT is the hot question being asked of me in the work I am doing with clients around their brand’s overall content strategy. As I wrap up my first podcast, and get ready to launch my...

How to Build Your Business with Branded Images

by M. Shannon Hernandez | Blog, Content Marketing and Strategy

I don’t mean to state the obvious, but I know you have heard that famous saying, “A picture is worth a thousand words.” It’s true! Take a look around you the next time you open your computer, tablet, or phone. Facebook, Pinterest, and Instagram are dominating social...

10 Ways to Build Your Business with Video Content

by M. Shannon Hernandez | Blog, Content Marketing and Strategy

Unless you have been living under a rock, it shouldn’t come to a surprise to you that video marketing seems to be all the rage in the content world today. From personal branding videos, to how-to videos, to videos that show your evolution and the clients you work...

5 Reasons You Should Revive Your Email Newsletter

by M. Shannon Hernandez | Blog, Content Marketing and Strategy, Copy Writing

Think email newsletters are old school with all the new-fangled ways to share content these days? WRONG. Think again! Regular email newsletters are still one of the most effective ways to market to your list. If you haven’t tried sending an email newsletter,...

Build Your List with An Irresistible Opt-in Offer

by M. Shannon Hernandez | Blog, Content Marketing and Strategy, Copy Writing

I believe one of the secret weapons in a business is the eNewsletter. It is a main way you can stay connected with past clients, future clients, and those who are interested in what it is you are doing. But…before you are ready to send out newsletters, you must build...

Listen to a Writing Whisperer Class Live!

by M. Shannon Hernandez | Blog, Content Marketing and Strategy, Copy Writing, Write With Me!

Boring classes make me want to poke my eyeballs out. And…instructors who dominate the conversation make me want to puke. You won’t find any of this nonsense in a Writing Whisperer course. You know why? We ain’t got time for boring, drab, dry, crusty lessons. We have...
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