by M. Shannon Hernandez | Content Marketing and Strategy
The 1st truth: If you want your business to grow, you need content. Content comes in many forms: emails, guidebooks, blog posts, social media posts, podcasts, videos, sales pages, landing pages, website copy, curriculum for online programs, webinars,...
by M. Shannon Hernandez | Content Marketing and Strategy, Entrepreneurship, On Being An Author |
My primary goal, as a content strategist, is to help my clients develop content which is engaging and entices readers to take action. Valuable content cannot be overlooked when one is building a brand—as quality content helps establish you as an expert, shows your...
by M. Shannon Hernandez | Branding With Words, Business Blogging, Content Marketing and Strategy, Writing From the Heart
If you’ve been a member of my community for a while, you may remember the post from last year around this time, called I Made The 100 Best Websites for Writers in 2014 (And HOW I did that!). If you didn’t get a chance to read that post, I suggest you take...
by M. Shannon Hernandez | Branding With Words, Content Marketing and Strategy, Copy Writing, Guest Writers
Writing online content is about a lot more than just writing blog posts and articles. Since the web is such a visual medium, sites and organizations are harnessing the power of visual content to spread their message. Even if you don’t have strong graphic design...
by M. Shannon Hernandez | Branding With Words, Content Marketing and Strategy
Are you spinning your wheels trying to figure out WHAT to say and HOW to say it as you write content for your blog? Are you frustrated because you need yet another way to say something you have already said four times in an email marketing campaign? Do you wish that...
by M. Shannon Hernandez | Branding With Words, Content Marketing and Strategy, Copy Writing |
Disclaimer: This is probably going to be one of the shortest blog posts I have ever written. I get asked these two questions a lot: How do I attract clients through my content? How do I know what to write about? There are countless blog posts online that will tell...
