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You Must Let Go in Order to Grow

by M. Shannon Hernandez | Content Marketing and Strategy

What got you where you are today isn’t going to get you where to want to go. Or as I say…get you where you want to GROW. I used to fight this saying so much! But it’s true. Every time I have chosen to GROW, I’ve had to let go of old beliefs, old friends, old patterns,...

The World is Ready for Your Truth

by M. Shannon Hernandez | Content Marketing and Strategy, Image Inspiration

One of the most inspiring and courageous things you can do is share your truth. The world needs you. All of you. Your truth, your stories, your perspective, your thought leadership. Your truth is your unique story. Your truth and story will naturally attract and repel...
Lacking Confidence is Normal (and fixable!)

Lacking Confidence is Normal (and fixable!)

by M. Shannon Hernandez | Content Marketing and Strategy, Entrepreneurship

As a business owner, odds are you are know how it feels to lack confidence. Stepping out of your comfort zone, even the tiniest bit, can make that feeling rear its nasty head.  During those times, it may seem like there’s something wrong with you, or you are...
Confidence is a choice.

Confidence is a choice.

by M. Shannon Hernandez | Content Marketing and Strategy, Entrepreneurship

I’ve noticed two crazy patterns that business owners can fall into when they lack confidence. They shrink back, filled with shame and judgment, and eventually go silent.  Or they forge ahead blindly. They immerse themselves in busy-work (i.e., non Revenue Generating...
9 Symptoms of an Ineffective Marketing Strategy (And what to do about it!)

9 Symptoms of an Ineffective Marketing Strategy (And what to do about it!)

by M. Shannon Hernandez | Content Marketing and Strategy

It’s become quite clear, among the conversations in my Facebook Group (Marketing for Thought Leaders) and the responses I continue to receive on the survey I sent out to my community: People are hella confused on marketing strategy: what it is, why it’s needed, and...
Where to Use Stories In Your Marketing

Where to Use Stories In Your Marketing

by M. Shannon Hernandez | Content Marketing and Strategy

I’d like to answer a question I received about story marketing: Q: Where can I use stories in my marketing? Like, where should I put them? A: Everywhere! But let me get a little more specific. Newsletters: Did you know that for every month you go without communicating...
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