by M. Shannon Hernandez | Grow Your Business for Good Podcast
Today we’re diving into the fourth type of content in your messaging ecosystem: mission-driven content. This is the type of content that really helps build your community and share your BIG vision. Here’s a question: Have you fully developed a mission, vision, and...
by M. Shannon Hernandez | Blog, Business Blogging, Content Coaching, Content Marketing and Strategy, Scaling Your Business, The Confident Expert Program, Thought Leader Marketing
If you’re anything like me, the word “boring” doesn’t sit well. It has a negative connotation and makes us think of things that are mundane, uninteresting, and not worth our time. But what if we changed the way we looked at boring? What if we saw it as...
by M. Shannon Hernandez | Blog, Business Blogging, Content Marketing and Strategy, The Confident Expert Program
I’ve struggled for years with getting “bored” in my business. My brain was trained from a very early age that if things were calm, something was wrong. In other words, I was taught that life is innately chaotic and broken and therefore needs to be fixed. This kept my...
by M. Shannon Hernandez | Grow Your Business for Good Podcast
Direct offer content often gets a “bad rap.” Why? Because this type of content requires you to make a direct offer to your audience. No beating around the bush, no hiding. Just the offer. Direct offer content needs to be direct…but so many people shy away from this...
by M. Shannon Hernandez | Grow Your Business for Good Podcast
In today’s episode, we’re going to talk about thought reversals – the purpose of a thought reversal is to change the beliefs of your prospective clients. Now, these beliefs may not be beliefs that they even realize that they have. Thought reversals are some of the...