If you’re new to Joyful Business Revolution®, first of all, “WELCOME!”
We believe that knowing and using your Content Personality® is hands-down the best way to not only show up in alignment but attract the right people to your community and business. One of our Facebook Group members, Donna, reached out to ask us how to best promote her new evergreen offer as a Video Content Personality®.
And that’s exactly what we’re going to talk about today.
The first thing that needs to happen is a review of the messaging that is currently being used to talk about your mission and your business – is it landing? Are you booking calls or seeing engagements and comments?
Because honestly, if you aren’t already seeing movement within your business as a result of your messaging, you may need to go back to the proverbial drawing board.
Now, if your messaging is landing, then take a look at your delivery system – when you’re working within your Video Content Personality®, that means you’re leveraging the power of videos using your social media and email channels to communicate with your community. You’ll likely want to select a platform to host your video content that was intended to make your videos accessible – so in this case, you could look into Vimeo or YouTube, or even Loom (which is a great option for short videos to embed in emails).
Additionally, leverage the power of video as you reply to messages, DMs, and even inquiries in your inbox – there are a number of ways to do this, but we’ve given you three that you can start with.