by M. Shannon Hernandez | Content Marketing and Strategy
Meet Jessica. Jessica called me up one day and asked for some advice. She is in the process of launching two businesses, that she thought could potentially work together—as far as the content goes. But she just wasn’t sure how to conceptualize and organize it all....
by M. Shannon Hernandez | Content Marketing and Strategy, On Being An Author
Whether you are a freelance writer, author, or both, it is imperative that you have a plan in place for getting your message out about your work(s). The single-most effective way to achieve this is through the use of content marketing. Are you struggling with how to...
by M. Shannon Hernandez | Content Marketing and Strategy, Entrepreneurship
Should you, or should you not, start a podcast for your business? {tweet this} THAT is the hot question being asked of me in the work I am doing with clients around their brand’s overall content strategy. As I wrap up my first podcast, and get ready to launch my...
by M. Shannon Hernandez | Guest Writers
Sometimes you will come up with an idea, write it to the best of your ability and publish it on your blog – hoping it gets a record number of eyeballs on your blog stats. What if this never happens? You end up getting disappointed; but this shouldn’t...
by M. Shannon Hernandez | Entrepreneurship, Who is Shannon?
If I told you that the last couple of months had been easy-breezy, I’d be lying to you. I’ve had so much inner turmoil within my soul and brain that I have had to pull back and work on the most important thing in my business—me. It all started with a groin injury in...
