by M. Shannon Hernandez | Blog, Content Marketing and Strategy, Entrepreneurship
Lack of aligned and intentional focus when building a coaching and consulting practice results in exhaustion, low revenue, and frustration.Â
We’ve all been here–and if you are currently experiencing any of these symptoms, know this: With just a few strategic tweaks and a load of clarity, you can turn things around rather quickly!Â
by M. Shannon Hernandez | Blog, Content Marketing and Strategy, Entrepreneurship
It’s become quite clear, among the conversations in my Facebook Group (Marketing for Thought Leaders) and the responses I continue to receive on the survey I sent out to my community: People are hella confused on marketing strategy: what it is, why it’s needed, and...
by M. Shannon Hernandez | Blog, Content Marketing and Strategy, Entrepreneurship
I’d like to answer a question I received about story marketing: Q: Where can I use stories in my marketing? Like, where should I put them? A: Everywhere! But let me get a little more specific. Newsletters: Did you know that for every month you go without communicating...
by M. Shannon Hernandez | Blog, Content Marketing and Strategy, Joy|Money Matrix
We’ve been talking a lot about JOY the past few weeks and how clarity can bring that euphoric joy that at many times we lack as entrepreneurs. We have our ups, our downs, our oh-shit moments, and moments of sheer confusion and loneliness. Let’s not forget the moments...
by M. Shannon Hernandez | Blog, Content Marketing and Strategy, Joy|Money Matrix
What if JOY was the business plan that got you the biggest results? I am using a tool called Joy| Money Matrixâ„¢ + Marketing Alignment to help biz owners around the globe understand that prioritizing joy is imperative — so the money can flow. I’ve also...
by M. Shannon Hernandez | Blog, Content Marketing and Strategy, Entrepreneurship, Joy|Money Matrix, Thought Leader Marketing
The Confident Expert stands in her brilliance and knows how to help clients get results. She speaks openly and confidently about what she knows and who she wants to work with. She builds a wait list for her services. Her marketing is mostly fun and light, because she...
