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How to Claim and Market Your Expertise with Natural Confidence

How to Claim and Market Your Expertise with Natural Confidence

by M. Shannon Hernandez | Blog, Content Marketing and Strategy, Thought Leader Marketing

Are you an expert? Last week, I shared a powerful piece with you titled, “Are You Brave Enough to Be An Expert?”. If you didn’t get to read that piece, or want a refresher, you can click here to read it. I’m not gonna lie. I’ve reached my frustration point as a...

50 Ways Small Business Owners and Entrepreneurs Can Prepare for the New Year

by M. Shannon Hernandez | Blog, Content Marketing and Strategy, Entrepreneurship

Woohhooo! We made it through another year as business owners. While you continue to finish 2017 strongly, there are plenty of ways you can get yourself prepared for the New Year, as a small business owner.   50 Ways Small Business Owners and Entrepreneurs Can...

What if your content is THE problem in your business?

by M. Shannon Hernandez | Blog, Content Marketing and Strategy

Brace yourself: What if your content is THE problem? I work with lots of business owners around the world on their content strategy and content marketing. And when these peeps initially call me, they say they want these types of things: more income increased...

Stories Are Your Best Friends In Marketing

by M. Shannon Hernandez | Blog, Content Marketing and Strategy, Time And Freedom LIVE!

About a week ago, I traveled to NJ to meet someone I have known, virtually, for quite some time. Barbara invited me to spend the day with her, meet her family, and just have a low-key day hangin’ out and chillaxin’. I got in the Silver Bullet (the name of my Ford...

Why Becoming a Go-To Brand Should Be Your First Priority

by M. Shannon Hernandez | Blog, Content Marketing and Strategy

What would your business be like if you were the person who came to mind every time someone said they need x, y, and z services? I bet your inbox would be full of referrals and appointments from qualified leads. I want this for you! Becoming the go-to person in your...

My Journey Into Digital Nomad Lands

by M. Shannon Hernandez | Blog, Content Marketing and Strategy, Digital Nomad, Entrepreneurship, Time And Freedom LIVE!

For years, I’ve been dreaming of becoming a Digital Nomad. If you aren’t familiar with the lingo, a Digital Nomad is someone who can work from anywhere. Sometimes, these peeps are also referred to as location-independent business owners. When I first left...
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