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Are You Sick of the Content Marketing Lies?

by M. Shannon Hernandez | Content Marketing and Strategy, Entrepreneurship

What if everything you’ve ever been taught about content marketing was a lie? I want you to sit with that question for a moment. And I want you to be open to the possibility that your content marketing can be joyful and easy and magical. Not only can it be all these...

13 Top Thought Leaders and Business Owners Reveal the Type of Content That Helped Them Succeed

by M. Shannon Hernandez | Content Marketing and Strategy

Have you ever wondered how the go-to people and experts built a name for themselves? You know…before Seth Godin was Seth or John Lee Dumas was JLD? Well, I can certainly tell you it happened by way of content! Whether it was video, written, audio, or live...

How To Become The Go-To Person In Your Industry

by M. Shannon Hernandez | Content Marketing and Strategy

Inbox kind of empty lately? What would your business be like if you were the person who came to mind every time someone said they need x, y, and z services? I bet your inbox would be full of referrals and appointments from qualified leads. I want this for you!...

Expand Your Digital Footprint

by M. Shannon Hernandez | Content Marketing and Strategy

Do you remember the days back in college (or for the younger crowd, high school!), when people were constantly talking to you about posting to the internet with care? You may have heard things like: Don’t share personal stuff. A stalker will find you. (My dad’s famous...

Do You Have a Solid Content Marketing Plan in Place?

by M. Shannon Hernandez | Content Marketing and Strategy

Meet Jessica. Jessica called me up one day and asked for some advice. She is in the process of launching two businesses, that she thought could potentially work together—as far as the content goes. But she just wasn’t sure how to conceptualize and organize it all....

4 Ways to Market Yourself As An Author and Writer

by M. Shannon Hernandez | Content Marketing and Strategy, On Being An Author

Whether you are a freelance writer, author, or both, it is imperative that you have a plan in place for getting your message out about your work(s). The single-most effective way to achieve this is through the use of content marketing.  Are you struggling with how to...
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