by M. Shannon Hernandez | Content Marketing and Strategy
Have you ever wondered how the go-to people and experts built a name for themselves? You know…before Seth Godin was Seth or John Lee Dumas was JLD? Well, I can certainly tell you it happened by way of content! Whether it was video, written, audio, or live...
by M. Shannon Hernandez | Content Marketing and Strategy
Inbox kind of empty lately? What would your business be like if you were the person who came to mind every time someone said they need x, y, and z services? I bet your inbox would be full of referrals and appointments from qualified leads. I want this for you!...
by M. Shannon Hernandez | Content Marketing and Strategy
Do you remember the days back in college (or for the younger crowd, high school!), when people were constantly talking to you about posting to the internet with care? You may have heard things like: Don’t share personal stuff. A stalker will find you. (My dad’s famous...
by M. Shannon Hernandez | Content Marketing and Strategy
Meet Jessica. Jessica called me up one day and asked for some advice. She is in the process of launching two businesses, that she thought could potentially work together—as far as the content goes. But she just wasn’t sure how to conceptualize and organize it all....
by M. Shannon Hernandez | Content Marketing and Strategy, On Being An Author
Whether you are a freelance writer, author, or both, it is imperative that you have a plan in place for getting your message out about your work(s). The single-most effective way to achieve this is through the use of content marketing. Are you struggling with how to...
by M. Shannon Hernandez | Content Marketing and Strategy, Entrepreneurship
Should you, or should you not, start a podcast for your business? {tweet this} THAT is the hot question being asked of me in the work I am doing with clients around their brand’s overall content strategy. As I wrap up my first podcast, and get ready to launch my...
