by M. Shannon Hernandez | Grow Your Business for Good Podcast, Season 7
In this episode:Today I have a special guest with me, one of my most favorite people of all time, Alan Cohen. Alan and I are going to take you behind the scenes of his TEDx talk and walk you through how to come up with your own TEDx talk topic. Let’s get started! Here...
by M. Shannon Hernandez | Grow Your Business for Good Podcast, Season 7
In this episode: Welcome back to another episode in our brand messaging series. I have been so excited to introduce you to my friend collaborator, Beth Nydick. I am speaking with her today about how to make $10,000 from your next podcast interview. She is the...
by M. Shannon Hernandez | Grow Your Business for Good Podcast, Season 7
In this episode: If you’re not telling authentic brand stories, it is so painfully obvious to most people that you’re just going through the motions and you have ulterior motives. If you’re just going to half-ass your story marketing, we feel that....
by M. Shannon Hernandez | Grow Your Business for Good Podcast, Season 7
In this episode: Talking about what to do is easy, but actually fine-tuning your messaging, defining your brand personality, and creating a consistent brand voice… well, that’s a whole other enchilada. Why? When you spend all your energy...
by M. Shannon Hernandez | Grow Your Business for Good Podcast, Season 7
In this episode: UVP, USP, USPS… What the hell, y’all? We are diving into UVP and USP. These are some of the most talked about, most obsessed over, and most misunderstood aspects of brand messaging. We’re going to help you get clear on what...
