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Authentic Brand Storytelling. For Everyone.

Authentic Brand Storytelling. For Everyone.

by M. Shannon Hernandez | Brand Manifesto

A lot of people talk about brand storytelling and even more talk about building a business that’s true to your why. But I wish more people were talking about connecting their authentic why to their brand storytelling. Over the years, I’ve been involved in many...
Brand Messaging vs Brand positioning—what’s the difference?

Brand Messaging vs Brand positioning—what’s the difference?

by M. Shannon Hernandez | Grow Your Business for Good Podcast, Season 7

In this episode: What’s the difference between messaging and positioning? Tune in to hear how we define this at the Joyful Business Revolution and some scenarios or phrases that you might be seeing and hearing in your business, so you can figure out what needs...
197 Brand Adjectives to Describe Your Brand [Sorted by Category]

197 Brand Adjectives to Describe Your Brand [Sorted by Category]

by M. Shannon Hernandez | Blog

Deciding how to talk about your company takes a lot of work. If you’re like many business owners, it’s one of the hardest parts of marketing your business. That’s why I’m sharing this list of brand adjectives. You can use these branding words to clarify how your...
Brand Messaging vs Brand positioning—what’s the difference?

What are Brand Messaging Pillars? And How Do You Use Them To Grow Your Audience?

by M. Shannon Hernandez | Grow Your Business for Good Podcast, Season 7

In this episode: There is a lot of online advice about branding and marketing your business, but something I find that is often missing is how to apply the information to your business and actually use it to grow your aligned audience.    Hang on, y’all,...
Brand Messaging vs Brand positioning—what’s the difference?

Creating a Brand Messaging Strategy That Makes You Unforgettable

by M. Shannon Hernandez | Grow Your Business for Good Podcast, Season 7

  Messaging strategy is something that a lot of people talk about, but everyone seems to offer a different definition. Do you feel confused and overwhelmed? If so, no worries. You found the right place. We are diving in today on what is your messaging strategy,...
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