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[S7; Ep2] What are Brand Messaging Pillars? And How Do You Use Them To Grow Your Audience? [The Grow Your Business for Good Podcast]
In this episode: There is a lot of online advice about branding and marketing your business, but something I find that is often missing is how to apply the information to your business and actually use it to grow your aligned audience. Hang on, y’all,...
[S7; Ep1] Creating a Brand Messaging Strategy That Makes You Unforgettable [The Grow Your Business for Good Podcast]
In this episode: Messaging strategy is something that a lot of people talk about, but everyone seems to offer a different definition. Do you feel confused and overwhelmed? If so, no worries. You found the right place. We are diving in today on what is your...
Unique Value Proposition (UVP) versus Unique Selling Proposition (USP) and Why You’re Stuck
What you do matters—so does your audience and what they get out of the deal. And in a nutshell, that’s what your unique value proposition (UVP) and unique selling proposition (USP) are all about. They show your customers what you do, why they should care, and why...
A Masterclass in Messaging & Positioning for Coaches & Consultants
What’s the difference between messaging and positioning? If that’s a question you’ve ever asked, you’re in excellent company. In over 10 years in business, I can tell you that just about every coach, consultant, and expert I’ve worked with has heard the terms...Is your marketing infused with joy - and attracting ideal clients who want to work with you?? Take the Joyful Marketing Quiz today.
