[S10; Ep1] Understanding The Brilliantly Boring Business Model [The Grow Your Business for Good Podcast]
In this episode: M. Shannon Hernandez and Amy lay out a compelling case for what they call the “Brilliantly Boring Business Model.” Far from being mundane, this model champions reliability, simplicity, and profitability as the path to freedom, sustainability, and...
It’s 2026. It’s Time to Start Marketing Without Social Media.
Last Updated: February 2026 Social media marketing on its own is neither a winnable, or sustainable strategy. You can quote me on that. If you’ve seen me posting on social, I can understand why you might be looking at your screen inquisitively. And the truth is that...
What Should I Call Myself? Coach or Consultant? Specialist? Strategist?
Whether you’re just starting out in business or revisiting how you show up and market yourself, what to call yourself might be weighing on you. That’s with good reason. It’s one of the most important decisions you’ll make—especially if you consider yourself a coach,...
