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How Minette Turned Flat Sales into High-Converting Offers (and a Thriving Client Base)

How Minette Turned Flat Sales into High-Converting Offers (and a Thriving Client Base)

by M. Shannon Hernandez | Blog, Case Study

Most business owners don’t fail because of their offers. They fail because there’s a disconnect between what they deliver and how they talk about it.  Minette Riordan, Ph.D., knew she was putting in the work, booking calls, and running her programs. But the wrong...
Scaling Smarter: This Founder Fixed the Funnel, Not the Offer

Scaling Smarter: This Founder Fixed the Funnel, Not the Offer

by M. Shannon Hernandez | Blog, Case Study

What Happens When You Align Messaging and Email Strategy Instead of Starting From Scratch “We needed to distill five years of insights into messaging that could fuel our next chapter of growth. Shannon delivered.” When you’ve built a powerful offer that’s helped...
Co-Marketing Strategy: Behind the Scenes of Partnership Marketing Campaigns

Co-Marketing Strategy: Behind the Scenes of Partnership Marketing Campaigns

by M. Shannon Hernandez | Blog

We are better together. I believe with my whole soul that community and partnerships strengthen every aspect of our lives and businesses.  It’s part of the reason I love co-marketing campaigns so much. When I work together with other founders and colleagues, we are...
Good Better Best Pricing Strategies and Sales Goals

Good Better Best Pricing Strategies and Sales Goals

by M. Shannon Hernandez | Blog

When I hear the phrase good-better-best pricing, coaching services don’t come to mind. Neither does the kind of business we’re building at Joyful Business Revolution™. In fact, the very idea of good-better-best pricing triggers a visceral reaction. I’d never describe...
Is Business Slow? We’ve Been There. Here’s What to Do About It.

Is Business Slow? We’ve Been There. Here’s What to Do About It.

by M. Shannon Hernandez | Blog

I’ve been hearing from a lot of people lately—on calls, in messages, and across social posts—that business is slow this year. Some people I’ve talked to have begun to question if they should look for something new, add a new service, or even shift gears and start...
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