by M. Shannon Hernandez | Blog, Case Study
Most business owners don’t fail because of their offers. They fail because there’s a disconnect between what they deliver and how they talk about it. Minette Riordan, Ph.D., knew she was putting in the work, booking calls, and running her programs. But the wrong...
by M. Shannon Hernandez | Blog, Case Study
What Happens When You Align Messaging and Email Strategy Instead of Starting From Scratch “We needed to distill five years of insights into messaging that could fuel our next chapter of growth. Shannon delivered.” When you’ve built a powerful offer that’s helped...
by M. Shannon Hernandez | Blog
We are better together. I believe with my whole soul that community and partnerships strengthen every aspect of our lives and businesses. It’s part of the reason I love co-marketing campaigns so much. When I work together with other founders and colleagues, we are...
by M. Shannon Hernandez | Blog
When I hear the phrase good-better-best pricing, coaching services don’t come to mind. Neither does the kind of business we’re building at Joyful Business Revolution™. In fact, the very idea of good-better-best pricing triggers a visceral reaction. I’d never describe...
by M. Shannon Hernandez | Blog
I’ve been hearing from a lot of people lately—on calls, in messages, and across social posts—that business is slow this year. Some people I’ve talked to have begun to question if they should look for something new, add a new service, or even shift gears and start...
