by M. Shannon Hernandez | Content Marketing and Strategy
The 1st truth: If you want your business to grow, you need content. Content comes in many forms: emails, guidebooks, blog posts, social media posts, podcasts, videos, sales pages, landing pages, website copy, curriculum for online programs, webinars,...
by M. Shannon Hernandez | On Being An Author, Who is Shannon? |
(Author’s note: I have resolved this year to write more creatively from time to time. So, here is my first stab at a piece I dreamed up while…yes… you guessed it…sitting in the gynecologist’s office, waiting for the doctor to come into the room. I must admit, the...
by M. Shannon Hernandez | Copy Writing |
Let’s face it, if the titles/headlines of your blog posts, newsletters, or emailing marketing campaigns aren’t catchy—no one’s going to click through and read it. Did you know that copywriters spend about 25% of their time writing the content itself, and about 75% of...
by M. Shannon Hernandez | Content Marketing and Strategy, Entrepreneurship, On Being An Author |
My primary goal, as a content strategist, is to help my clients develop content which is engaging and entices readers to take action. Valuable content cannot be overlooked when one is building a brand—as quality content helps establish you as an expert, shows your...
by M. Shannon Hernandez | Copy Writing
If you have a business, you need to sell stuff. Period. This is where copywriting comes into play. Copywriting is all about crafting your messages so that you can sell more stuff. Do you desire to raise your bottom line? Do you have services or coaching packages or...
