Welcome to Grow Your Business for GOOD Podcast!
Where you’ll learn how to expand your business–WHILE experiencing more joy, more revenue, and more time off.
Or maybe even this burning question:
Can I make abundant amounts of money while still finding joy in my business?
M. Shannon Hernandez & Amy Hager are here to show you how to do ALLLL of that (and more) – and we don’t believe in fluffy advice.
That means that every episode is packed with implementable tips and tried and true advice.
The Grow Your Business For GOOD podcast answers these questions (and more) for service-based business owners who want to learn how to lead a world-class business that does not tax your time, energy, or financial resources.
We help you focus on growing a philanthropy-first business, where you use your profits for purpose. Packed with actionable tips, real life success and failure stories, and soulful insights, this podcast will help you GROW every aspect of your business with grace and ease.
All Episodes
[S7; Ep3] Brand Messaging vs Brand positioning—what’s the difference? [The Grow Your Business for Good Podcast]
In this episode: What's the difference between messaging and positioning? Tune in to hear how we define this at the Joyful Business Revolution and some scenarios or phrases that you might be seeing and hearing in your business, so you can figure out what needs to be...
[S7; Ep2] What are Brand Messaging Pillars? And How Do You Use Them To Grow Your Audience? [The Grow Your Business for Good Podcast]
In this episode: There is a lot of online advice about branding and marketing your business, but something I find that is often missing is how to apply the information to your business and actually use it to grow your aligned audience. Hang on, y'all, because...
[S7; Ep1] Creating a Brand Messaging Strategy That Makes You Unforgettable [The Grow Your Business for Good Podcast]
In this episode: Messaging strategy is something that a lot of people talk about, but everyone seems to offer a different definition. Do you feel confused and overwhelmed? If so, no worries. You found the right place. We are diving in today on what is your...
[S6; Ep8] How to align your brand with You, Your Audience & Your Mission [The Grow Your Business for Good Podcast]
In this episode: Today Shannon is joined by brand strategist Andrea Reindl for an enlightening conversation on how to align your brand with your vision. Let’s get started! Here are two takeaways from Season 6 Episode 8: Your brand is your...
[S6; Ep7] Why You Shouldn’t Take A SILO Approach To Improve Systems & Procedures in your Service-Based Business [The Grow Your Business for Good Podcast]
In this episode: It's time to talk about one of the biggest misconceptions when it comes time to scale and expand. The most famous quote we hear of all time, “I gotta work on my systems and procedures.” Many talented people will sell you on a so-called system...
[S6; Ep6] Avoid The Delegation Trap That Keeps Your Business STUCK [The Grow Your Business for Good Podcast]
In this episode: All right, business owners…It's time to talk about one of the biggest misconceptions when it comes time to scale and expand: delegation. Read the companion blog post about delegation traps here:...
Meet Your Workshop Host
Shannon Hernandez is a Messaging & Marketing Strategist with a passion for helping established business owners who have BIG missions and BIG hearts create sustainable, joyful growth. Known globally for her innovative Content Personality® Wheel and as the Founder of Joyful Business Revolution™, Shannon leads a training and consultancy company that empowers coaches, consultants, and experts to increase their impact through mission-driven, organic marketing strategies. Revered as “The Queen of Organic Marketing,” Shannon and her team craft creative marketing campaigns and strategic messaging that help clients grow aligned audiences, strengthen community connections, and use their profits for purpose.
Shannon is a strong ally for marginalized communities, actively advocating for diversity and inclusion in every aspect of her work. Her transformative programs, including The Content Personality® Club and The JoyFueled™ Business Growth Program, empower purpose-driven entrepreneurs to expand their businesses while prioritizing fulfillment, intention, and joy. A recognized expert in business growth strategy, Shannon has been featured on CBS, ABC, FOX, and NBC.
With over 25 years of experience in award-winning curriculum design, including collaborations with the NFL and U.S. Military, Shannon is a master trainer and teacher. She is the author of Practical Joy: Simple Tools To Cultivate More Joy Every Day and the co-host of the Grow Your Business for Good podcast. Dedicated to philanthropic work, Shannon supports global initiatives providing housing, clean food, water, and medical care. When she’s not speaking or teaching, you’ll find her reading, traveling, snuggling her cat, and spending time with her partner, Maria.