
Welcome to Grow Your Business for GOOD Podcast!
Where you’ll learn how to scale your business without expending MORE time & energy + learn authentic marketing strategies (that actually work!).
Or maybe even this burning question:
Can I make abundant amounts of money while still finding joy in my business?
Shannon Hernandez & Amy Hager are here to show you how to do ALLLL of that (and more) – and we don’t believe in fluffy advice.
That means that every episode is packed with implementable tips and tried and true advice.
The Grow Your Business For GOOD podcast answers these questions (and more) for coaches and consultants who want to learn how to lead a world-class business that does not tax your time, energy, or financial resources.
We help you focus on growing a philanthropy-first business, where you use your profits for purpose. Packed with actionable tips, real life success and failure stories, and soulful insights, this podcast will help you GROW every aspect of your business with grace and ease.
All Episodes
S2E8: Messaging Ecosystem Content Type 6: Connection Content [Grow Your Business for Good Podcast]
If you’ve worked hard to build a thriving community, you’re probably using Connection Content (without even realizing it). The sixth and final type of content is designed to create an emotional connection with your community. Now, this may seem like a simple task, and...
S2E7: Messaging Ecosystem Content Type 5: Thought Leader Content [Grow Your Business for Good Podcast]
Want to know a secret? Thought leader content is our favorite type of content – and it’s super simple to create. Why? Because thought leader content is…content. But it’s content that demonstrates and showcases your expertise. Think workshops. And webinars. And...
S2E6: Messaging Ecosystem Content Type 4: Mission Driven Content [Grow Your Business for Good Podcast]
Today we’re diving into the fourth type of content in your messaging ecosystem: mission-driven content. This is the type of content that really helps build your community and share your BIG vision. Here’s a question: Have you fully developed a mission, vision, and...
S2E5: Messaging Ecosystem Content Type 3: Direct Offer Content [Grow Your Business for Good Podcast]
Direct offer content often gets a “bad rap.” Why? Because this type of content requires you to make a direct offer to your audience. No beating around the bush, no hiding. Just the offer. Direct offer content needs to be direct…but so many people shy away from this...
S2E4: Messaging Ecosystem Content Type 2: Thought Reversals [Grow Your Business for Good Podcast]
In today’s episode, we’re going to talk about thought reversals – the purpose of a thought reversal is to change the beliefs of your prospective clients. Now, these beliefs may not be beliefs that they even realize that they have. Thought reversals are some of the...
S2E3: Messaging Ecosystem Content Type 1: Share Your Stance [Grow Your Business for Good Podcast]
When was the last time you took a stand…in public? Was it last week? Or never? You’re not alone – most business owners are afraid to “upset the apple cart” or attract “trolls” to their page. But if you don’t take a stand, how will your future (and current) clients...

Meet Your Mentors
M. Shannon Hernandez and Amy Hager are ALL ABOUT THAT JOY in life and biz—and this duo is specifically known around the globe for their joyful business growth strategies, including the Content Personality® Wheel. They specialize in organic mission-driven marketing and creative campaigns that help their clients grow aligned audiences and deepen community relationships, so they grow their business for GOOD, resulting in more joy, more time-off, and more profits with purpose.
M. Shannon Hernandez is the founder of Joyful Business Revolution™, the Co-Founder the Content Personality® Club, and a sought after expert in the world of business strategy. She has been featured on CBS, ABC, FOX, and NBC. She has over 25 years in award-winning curriculum design, working with both the NFL & U.S. Military, and she is a master trainer and teacher. Amy Hager, a true marketer and community builder at heart, and Co-Founder of The Content Personality® Club, helps clients apply simple strategies for increased revenue and productivity. When this dynamic duo is not working with their clients, you will find them funding projects that impact the world and its people, visiting wineries, and traveling the world.