It’s lead magnet day!

Or as you will hear us call it…lead conversion tool day.

Let’s dive in and talk about the five levels of the customer awareness journey, focusing on the people who are ready to jump right in and get their problem solved!


Read our companion post if you want to know more about email marketing for coaches.


Here are two takeaways from Season 5 Episode 6:

  1. Focus on those ready to take action.

Your perfect-fit client is someone who has tried some other things, didn’t find the success they wanted, and are now ready to invest in the right solution. They are ready to buy! And this is your time to shine with your expertise! 


  1. Overwhelmed people don’t buy.

So many lead magnets create a feeling of overwhelm and do not help your perfect-fit client gain clarity on their concerns or desires. Clarity is kindness. And remember, an overwhelmed person will never buy.

Resources from this episode: