Are you wondering how to make your welcome sequence even better so that people joining your list feel acknowledged–and can’t wait to get the next email from you?

Shannon & Amy are diving into one of their favorite topics today. Welcome Sequences! 

Read our companion post if you want to know more about email marketing for coaches.


Here are two takeaways from Season 5 Episode 5:

  1. Your emails should feel like a one on one conversation. 

When someone subscribes to your email list, downloads an opt-in, or registers for an event with you, they’ve already shown that they like you and they trust you and that they want to actually hear from you. So this is them giving you permission to communicate and to engage with them and to have conversations and to share your expertise.


  1. The word offer doesn’t have to mean something you’re selling.

People often correlate the word offer with a product or service sales pitch. It doesn’t have to be that way. It could be a direct offer to work with you, to chat with you, have a discovery call, or simply to get to know you better.

Resources from this episode: