In this episode:
Amy and Shannon conclude their discussion on 19 sustainable, human-centered ways to grow a business without social media, emphasizing connection, authenticity, and values-aligned strategies. They explore approaches such as attending live events, speaking engagements, guest blogging, volunteering, resting, and choosing joy as fundamental to marketing and living a fulfilling entrepreneurial life.Â
Here are two takeaways from Season 10 Episode 6:
- Make sure your content is YOUR VOICE.
 Using “your voice” in your content is not just stylistic – it’s a strategic differentiator. In the sea of templated, SEO-optimized posts, readers crave that human touch behind the message. Whether your voice is quirky, bold, irreverent, it must reflect the unique lived experience and values of you, the business owner. This is especially crucial in fields like coaching, consulting, or personal branding, where trust and relatability directly impact business growth.
- Your business does not need to go viral to be wildly successful.
The idea that going viral is the ultimate benchmark for success is a fallacy. In a culture addicted to metrics like follower counts, likes, and overnight fame, make sure your message re-centers the conversation around your mission, and is rooted in sustainable, values-aligned growth.
Your JoyFueled™ Business Growth JourneyÂ
We help established coaches, consultants, speakers and subject-matter experts scale their business with purpose and alignment, creating growth that honors their values, supports their well-being, and fuels their joy and fulfillment.Â
(Here’s a peek at our proprietary framework and methodology.)

Our EXPAND™ Method gives you the clarity, focus, and plan of action for a more successful, sustainable, and scalable business.
Resources from this episode:Â
- Schedule Your Marketing Strategy Session: Let’s infuse JOY FUEL into your messaging and marketing–and supercharge your sales:  https://joyfulbusinessrevolution.as.me/20minconsultation
- Download the Business Expansion Scorecard: How to Identify and Fix Costly Business Bottlenecks That Prevent You From Scaling Your Business: https://joyfulbusinessrevolution.com/scorecard
- ONE SPOT LEFT! Join us for our Renew & Recharge Retreat: Exploring the Flavors, Culture, and Creativity of Mexico in September 2025: https://bit.ly/4c53OYK
- Do you know your best, most natural way to market your business? Discover it by taking our Content Personality™ Quiz: https://joyfulbusinessrevolution.com/quiz/Â
- Grab Shannon’s book, Practical Joy: Simple Tools To Cultivate More Joy Every Day here: https://practicaljoybook.com/
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