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The Power of Clarity in Business: Nukhet’s Story

by M. Shannon Hernandez | Content Marketing and Strategy, Joy|Money Matrix

We’ve been talking a lot about JOY the past few weeks and how clarity can bring that euphoric joy that at many times we lack as entrepreneurs. We have our ups, our downs, our oh-shit moments, and moments of sheer confusion and loneliness. Let’s not forget the moments...
Make JOY Your New Business Plan

Make JOY Your New Business Plan

by M. Shannon Hernandez | Content Marketing and Strategy, Joy|Money Matrix

What if JOY was the business plan that got you the biggest results? I am using a tool called Joy| Money Matrix™ + Marketing Alignment to help biz owners around the globe understand that prioritizing joy is imperative — so the money can flow. I’ve also...
Embracing the Confident Expert You Already Are

Embracing the Confident Expert You Already Are

by M. Shannon Hernandez | Content Marketing and Strategy, Entrepreneurship, Joy|Money Matrix, Thought Leader Marketing

The Confident Expert stands in her brilliance and knows how to help clients get results. She speaks openly and confidently about what she knows and who she wants to work with. She builds a wait list for her services. Her marketing is mostly fun and light, because she...
How to Claim and Market Your Expertise with Natural Confidence

How to Claim and Market Your Expertise with Natural Confidence

by M. Shannon Hernandez | Content Marketing and Strategy, Thought Leader Marketing

Are you an expert? Last week, I shared a powerful piece with you titled, “Are You Brave Enough to Be An Expert?”. If you didn’t get to read that piece, or want a refresher, you can click here to read it. I’m not gonna lie. I’ve reached my frustration point as a...

50 Ways Small Business Owners and Entrepreneurs Can Prepare for the New Year

by M. Shannon Hernandez | Content Marketing and Strategy, Entrepreneurship

Woohhooo! We made it through another year as business owners. While you continue to finish 2017 strongly, there are plenty of ways you can get yourself prepared for the New Year, as a small business owner.   50 Ways Small Business Owners and Entrepreneurs Can...

What if your content is THE problem in your business?

by M. Shannon Hernandez | Content Marketing and Strategy

Brace yourself: What if your content is THE problem? I work with lots of business owners around the world on their content strategy and content marketing. And when these peeps initially call me, they say they want these types of things: more income increased...
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