by M. Shannon Hernandez | Blog
I’ve been hearing from a lot of people lately—on calls, in messages, and across social posts—that business is slow this year. Some people I’ve talked to have begun to question if they should look for something new, add a new service, or even shift gears and start...
by M. Shannon Hernandez | Blog, Case Study
If your email list feels like it’s gathering dust and you’re struggling to turn subscribers into paying clients, you’re not alone. Many small business owners find themselves sitting on an underutilized goldmine—an engaged email list that just needs a clear strategy to...
by M. Shannon Hernandez | Blog
Wondering why your no-brainer lead magnets aren’t working? You’re not alone — but there are several things you need to know about your lead magnets, your target audience, and what actually works. Over the last decade-plus working with coaches, strategists, and other...
by M. Shannon Hernandez | Blog
Last Updated: February 2026 Social media marketing on its own is neither a winnable, or sustainable strategy. You can quote me on that. If you’ve seen me posting on social, I can understand why you might be looking at your screen inquisitively. And the truth is that...
by M. Shannon Hernandez | Blog, Scaling Your Business
Whether you’re just starting out in business or revisiting how you show up and market yourself, what to call yourself might be weighing on you. That’s with good reason. It’s one of the most important decisions you’ll make—especially if you consider yourself a coach,...
by M. Shannon Hernandez | Blog
Most consultants and coaches pour their heart and soul into creating a sales funnel designed to speed up relationship building and build sales. This is fantastic — I firmly believe that the more of “you” there is in your funnel, the more authentic the whole process...
