by M. Shannon Hernandez | Blog
If you hear (or read) the words “messaging strategy” and wonder what that means or if it’s something you need to worry about as a solopreneur or small business owner, you’re not alone. It’s easy to think that only bigger companies or corporations need message...
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by M. Shannon Hernandez | Blog
One of the most common questions people ask me when they’re getting ready to dive into email marketing or deciding to start a newsletter is, “What email marketing platform should I use?” Because of that, I knew we needed to devote an article to help you understand...
by M. Shannon Hernandez | Blog
Email nurture sequences can make the difference between a successful business and never getting out of hustle mode. That’s not to say that nurture sequences are magical things you can set and forget—plenty of work is still needed. However, your nurture sequence emails...
by M. Shannon Hernandez | Blog
Should you start a newsletter? Without a doubt, my answer is yes. With countless benefits to your business, email newsletters can make all the difference between success and failure. Yet, so many people we talk to are hesitant to start a newsletter due to some of the...
by M. Shannon Hernandez | Blog
Online events are a fantastic opportunity to build relationships with your audience. While there’s no substitute for in-person connection, webinars and other online events are the next best thing. There’s just one caveat: you have to know how to fill them. And that’s...
by M. Shannon Hernandez | Blog
Hosting an in-person event your audience talks about for years starts with building a genuine connection with your audience and deepening that relationship significantly well before the event. And that means understanding what they want and how to reach them so you...
