by M. Shannon Hernandez | Blog
How can you navigate marketing without burning out or compromising your values? Marketing can feel overwhelming. It doesn’t matter if you’re brand-new to business, a veteran coach or strategist, or you’re a marketing pro ready to make your escape from corporate —...
by M. Shannon Hernandez | Blog
Growing your business starts with having an offer you love. Seems straightforward, right? It follows then that selling your offer requires getting in front of the right audience with the right message. However, where things often get sticky is when it comes time to...
![197 Brand Adjectives to Describe Your Brand [Sorted by Category]](https://joyfulbusinessrevolution.com/wp-content/uploads/2024/08/197-Brand-Adjectives-to-Describe-Your-Brand-1080x675.png)
by M. Shannon Hernandez | Blog
Deciding how to talk about your company takes a lot of work. If you’re like many business owners, it’s one of the hardest parts of marketing your business. That’s why I’m sharing this list of brand adjectives. You can use these branding words to clarify how your...
by M. Shannon Hernandez | Blog
What you do matters—so does your audience and what they get out of the deal. And in a nutshell, that’s what your unique value proposition (UVP) and unique selling proposition (USP) are all about. They show your customers what you do, why they should care, and why...
by M. Shannon Hernandez | Blog
What’s the difference between messaging and positioning? If that’s a question you’ve ever asked, you’re in excellent company. In over 10 years in business, I can tell you that just about every coach, consultant, and expert I’ve worked with has heard the terms...
by M. Shannon Hernandez | Blog
When you talk to a variety of so-called digital marketing experts looking for ideas to build connections with your audience, you’ll get all kinds of different advice. Some of them might talk about how to position your business or define your USP. Others might get into...
