by M. Shannon Hernandez | Blog
There’s so much chatter about the state of social media right now with TikTok and Facebook up in the air. People are wondering where to go, what to do, and how to protect their business. I posed the question on LinkedIn and got a ton of great input: Jennifer...
by M. Shannon Hernandez | Blog
Finding the right marketing strategy as a coach or consultant is tough when everyone you talk to gives you different and conflicting advice. Following it all would mean taking on several full time jobs, which isn’t physically—or financially—possible for most people I...
by M. Shannon Hernandez | Blog
How can you navigate marketing without burning out or compromising your values? Marketing can feel overwhelming. It doesn’t matter if you’re brand-new to business, a veteran coach or strategist, or you’re a marketing pro ready to make your escape from corporate —...
by M. Shannon Hernandez | Blog
Growing your business starts with having an offer you love. Seems straightforward, right? It follows then that selling your offer requires getting in front of the right audience with the right message. However, where things often get sticky is when it comes time to...
by M. Shannon Hernandez | Blog
Deciding how to talk about your company takes a lot of work. If you’re like many business owners, it’s one of the hardest parts of marketing your business. That’s why I’m sharing this list of brand adjectives. You can use these branding words to clarify how your...
by M. Shannon Hernandez | Blog
What you do matters—so does your audience and what they get out of the deal. And in a nutshell, that’s what your unique value proposition (UVP) and unique selling proposition (USP) are all about. They show your customers what you do, why they should care, and why...