From the Blog
![[S7; Ep1] Creating a Brand Messaging Strategy That Makes You Unforgettable [The Grow Your Business for Good Podcast]](https://joyfulbusinessrevolution.com/wp-content/uploads/2022/09/GRBG-Podcast-Cover-3-V2-400x250.jpg)
[S7; Ep1] Creating a Brand Messaging Strategy That Makes You Unforgettable [The Grow Your Business for Good Podcast]
In this episode: Messaging strategy is something that a lot of people talk about, but everyone seems to offer a different definition. Do you feel confused and overwhelmed? If so, no worries. You found the right place. We are diving in today on what is your...
Unique Value Proposition (UVP) versus Unique Selling Proposition (USP) and Why You’re Stuck
What you do matters—so does your audience and what they get out of the deal. And in a nutshell, that’s what your unique value proposition (UVP) and unique selling proposition (USP) are all about. They show your customers what you do, why they should care, and why...
A Masterclass in Messaging & Positioning for Coaches & Consultants
What’s the difference between messaging and positioning? If that’s a question you’ve ever asked, you’re in excellent company. In over 10 years in business, I can tell you that just about every coach, consultant, and expert I’ve worked with has heard the terms...
Using Brand Messaging Pillars to Guide Your Content
When you talk to a variety of so-called digital marketing experts looking for ideas to build connections with your audience, you’ll get all kinds of different advice. Some of them might talk about how to position your business or define your USP. Others might get into...
How to Leverage Marketing & Selling So You Can Scale Your Service-Based Business
Editor's note: This 9 part series is specifically designed for coaches, consultants, strategists, and service-based business owners who are in the scaling phase of their business. The JoyFueled™ Journey success path graphic will serve as your visual anchor and...
Messaging Strategy Demystified (For Coaches, Consultants & Experts Like You)
If you hear (or read) the words “messaging strategy” and wonder what that means or if it’s something you need to worry about as a solopreneur or small business owner, you’re not alone. It’s easy to think that only bigger companies or corporations need message...
![Best Email Marketing Platform for Solopreneurs [2024]](https://joyfulbusinessrevolution.com/wp-content/uploads/2024/06/Best-Email-Marketing-Platform-for-Solopreneurs-2024-RESIZED-1-400x250.png)
Best Email Marketing Platform for Solopreneurs [2024]
One of the most common questions people ask me when they’re getting ready to dive into email marketing or deciding to start a newsletter is, “What email marketing platform should I use?” Because of that, I knew we needed to devote an article to help you understand...
[S6; Ep8] How to align your brand with You, Your Audience & Your Mission [The Grow Your Business for Good Podcast]
In this episode: Today Shannon is joined by brand strategist Andrea Reindl for an enlightening conversation on how to align your brand with your vision. Let’s get started! Here are two takeaways from Season 6 Episode 8: Your brand is your...
Lead Nurturing Email Sequences: The What, the Why, and the How
Email nurture sequences can make the difference between a successful business and never getting out of hustle mode. That’s not to say that nurture sequences are magical things you can set and forget—plenty of work is still needed. However, your nurture sequence emails...
[S6; Ep7] Why You Shouldn’t Take A SILO Approach To Improve Systems & Procedures in your Service-Based Business [The Grow Your Business for Good Podcast]
In this episode: It's time to talk about one of the biggest misconceptions when it comes time to scale and expand. The most famous quote we hear of all time, “I gotta work on my systems and procedures.” Many talented people will sell you on a so-called system...
[S6; Ep6] Avoid The Delegation Trap That Keeps Your Business STUCK [The Grow Your Business for Good Podcast]
In this episode: All right, business owners…It's time to talk about one of the biggest misconceptions when it comes time to scale and expand: delegation. Read the companion blog post about delegation traps here:...
The Business Benefits of Newsletters (+ When to Be Wary)
Should you start a newsletter? Without a doubt, my answer is yes. With countless benefits to your business, email newsletters can make all the difference between success and failure. Yet, so many people we talk to are hesitant to start a newsletter due to some of the...
[S6; Ep5] Forget The Vanity Metrics—Dial Into PROFIT, Baby [The Grow Your Business for Good Podcast]
In this episode: Today we are diving into one of my all time favorite things: M. A. T. H. Math! If you're expanding, if you're growing, knowing your numbers is vital to your success as a business.Let's dig into the math! Read our companion blog post here:...
[S6; Ep4] Who Does Your Brand Want To Be When It Grows Up? [The Grow Your Business for Good Podcast]
In this episode: Today, we have one question: Who does your brand want to be when it grows up? We are diving into the word alignment. And I know, I know, you've been hearing it many, many, times over the past few years, but it matters now more than ever.. Read our...
Email Marketing Mastery for Webinar Hosts: Tips, Tricks, and Sequences
Online events are a fantastic opportunity to build relationships with your audience. While there’s no substitute for in-person connection, webinars and other online events are the next best thing. There’s just one caveat: you have to know how to fill them. And that’s...