From the Blog
The Writing Whisperer’s Top 3 Content Marketing Secrets
Are you spinning your wheels trying to figure out WHAT to say and HOW to say it as you write content for your blog? Are you frustrated because you need yet another way to say something you have already said four times in an email marketing campaign? Do you wish that...
Guest Post: Sue Anne Dunlevie on 3 Reasons You Must Invest in Yourself as a Business Owner
When you’re watching every dime that goes into and out of your business, it can be hard to spend money on yourself. It seems to defy everything you’ve set out to do, which is to build a successful brand and following. Unfortunately, this way of thinking can stop you...
Have You Found Your Brand Voice?
Have you found your brand voice? You know, that unique voice that is characteristic of you and your brand only? That voice, when others see it online, they know it is you, beyond a shadow of a doubt, without even having to look at the person who posted? Or even...
The No-Fluff Guide to Writing Client-Attracting Content
Disclaimer: This is probably going to be one of the shortest blog posts I have ever written. I get asked these two questions a lot: How do I attract clients through my content? How do I know what to write about? There are countless blog posts online that will tell...
Guest Post: Deb Brown on Building Your Brand through Meaningful Gifts
Customer appreciation gifts are a great opportunity to reinforce your brand and strengthen your connection with clients. Showing your gratitude to clients through an appropriate gift elevates your business in their eyes, but there is a right way and a wrong way to do...
Guest Post: Jill Stanton on 3 Contagious Forms of Content Worth Creating
Captivating your audience can be tough. Everyone seems to be a critic these days, so you have to be extra savvy when it comes to creating content that will actually resonate with readers. Having said that, I’ve been in the blogging game for quite some time now and...
5 Signs Your Business Needs an In-House Copywriter
Copywriting, in a nutshell, is the sales and marketing of your company. It incorporates all the content that is needed to keep your business running--consistently and smoothly--day in and day out. Copywriting Services You may not even be aware of how important...
Guest Post: Rachel Allen on How to Write Almost Every Email for Your Business
We make a living using it and dread it all at the same time: email. There's a reason that the idea of inbox zero is a big thing in the online entrepreneur world -- keeping up with your business email can get very overwhelming very quickly. Fortunately, almost every...
5 Tips for Writing a (Human) Social Media Bio/Profile
I am in the business of helping other business owners brand themselves consistently across all business writing (copy) and platforms. Today, let's talk about how to write your social media bios and profiles effectively! The last thing you want people to wonder after...
The Writing Whisperer takes on Berlin, Germany!
After nearly 15 days in Berlin, this city has won my heart! My husband and I had a lovely trip--despite a terrible round of flu that caused us both to be in the bed for several days at the beginning of our vacation. We bounced back though, stronger than ever, and made...
10 Ways to Update Your Brand and Give it a Distinct Personality
I'm sure you've heard the term B2B (Business to Business) and B2C (Business to Consumer) marketing. These terms have been around for quite some time; however, you may have recently heard the term H2H, or Human to Human marketing. Social media has changed the way that...
How Do You View the World?
How do you view the world? Would you agree that we each look at the world through our limited “sight” and view what is happening based on our own personal experiences? If you are in agreement, keep reading! I came across this fascinating article called How Animals See...
How to Give Yourself Permission to Succeed
Remember back in the day when you would enthusiastically tote home a permission slip from your teacher for the next school trip? What caused that excitement? Was it the change in routine from a normal school day? Or was it the chance to go somewhere you had never been...
3 Website Tagline Formulas that Have Staying Power + Examples
Your website tagline is an important piece of your branding and brand identity. Your tagline is a succinct message which clearly conveys what you do and who you serve. It usually lives below your logo and/or as the headline on your homepage. So even though most...
Dominate SEO with Long Tail Keywords
If you are a small business owner who blogs and you want more traffic to your site, I am going to teach you a powerful blogging tactic today that will produce immediate results for you in the world of SEO. This isn’t a magic trick, nor will it take you a month to get...