From the Blog
[Audio] An Interview with Jai Stone: Using Your Story to Build Your Brand
An Interview with Jai Stone: Using Your Story to Build Your Brand There use to be a time when fancy photos and a lengthy resume were all you needed to impress potential clients. But the trends have changed and the general public is no longer impressed with who you...
9 Tips for Dealing with the Emotions When Writing a Memoir
Writing a memoir is much like going through your trunk of family treasures and keepsakes. At times the memories may be fuzzy, just like the ink on the pages of that 70 year old journal your great-grandmother kept. Sometimes the memories may be painful, much like the...
10 Things I Wish I Had Known Before Becoming a Published Author
After just a few months as a published author, I’ve learned some things. The learning curve, at times, was fast paced and exhilarating, much like a waterslide on a hot, steamy day. At others times, well, it hasn’t been so pleasant. These are the aspects of being an...
[Audio] An Interview with Sue Anne Dunlevie: Branding Your Blog Successfully So You Make Money
An Interview with Sue Anne Dunlevie: Branding Your Blog Successfully So You Can Make Money Are you interested in learning how to make money from your blog? Have you ever wondered the ins and outs of how to create anticipation for your products and services, long...
Guest Post: Logan Strain on 5 Steps To Writing Awesome Infographic Content
Writing online content is about a lot more than just writing blog posts and articles. Since the web is such a visual medium, sites and organizations are harnessing the power of visual content to spread their message. Even if you don’t have strong graphic design...
The Writing Whisperer’s Top 3 Content Marketing Secrets
Are you spinning your wheels trying to figure out WHAT to say and HOW to say it as you write content for your blog? Are you frustrated because you need yet another way to say something you have already said four times in an email marketing campaign? Do you wish that...
Guest Post: Sue Anne Dunlevie on 3 Reasons You Must Invest in Yourself as a Business Owner
When you’re watching every dime that goes into and out of your business, it can be hard to spend money on yourself. It seems to defy everything you’ve set out to do, which is to build a successful brand and following. Unfortunately, this way of thinking can stop you...
Have You Found Your Brand Voice?
Have you found your brand voice? You know, that unique voice that is characteristic of you and your brand only? That voice, when others see it online, they know it is you, beyond a shadow of a doubt, without even having to look at the person who posted? Or even...
The No-Fluff Guide to Writing Client-Attracting Content
Disclaimer: This is probably going to be one of the shortest blog posts I have ever written. I get asked these two questions a lot: How do I attract clients through my content? How do I know what to write about? There are countless blog posts online that will tell...
Guest Post: Deb Brown on Building Your Brand through Meaningful Gifts
Customer appreciation gifts are a great opportunity to reinforce your brand and strengthen your connection with clients. Showing your gratitude to clients through an appropriate gift elevates your business in their eyes, but there is a right way and a wrong way to do...
Guest Post: Jill Stanton on 3 Contagious Forms of Content Worth Creating
Captivating your audience can be tough. Everyone seems to be a critic these days, so you have to be extra savvy when it comes to creating content that will actually resonate with readers. Having said that, I’ve been in the blogging game for quite some time now and...
5 Signs Your Business Needs an In-House Copywriter
Copywriting, in a nutshell, is the sales and marketing of your company. It incorporates all the content that is needed to keep your business running--consistently and smoothly--day in and day out. Copywriting Services You may not even be aware of how important...
Guest Post: Rachel Allen on How to Write Almost Every Email for Your Business
We make a living using it and dread it all at the same time: email. There's a reason that the idea of inbox zero is a big thing in the online entrepreneur world -- keeping up with your business email can get very overwhelming very quickly. Fortunately, almost every...
5 Tips for Writing a (Human) Social Media Bio/Profile
I am in the business of helping other business owners brand themselves consistently across all business writing (copy) and platforms. Today, let's talk about how to write your social media bios and profiles effectively! The last thing you want people to wonder after...
The Writing Whisperer takes on Berlin, Germany!
After nearly 15 days in Berlin, this city has won my heart! My husband and I had a lovely trip--despite a terrible round of flu that caused us both to be in the bed for several days at the beginning of our vacation. We bounced back though, stronger than ever, and made...