From the Blog
How Minette Turned Flat Sales into High-Converting Offers (and a Thriving Client Base)
Most business owners don’t fail because of their offers. They fail because there’s a disconnect between what they deliver and how they talk about it. Minette Riordan, Ph.D., knew she was putting in the work, booking calls, and running her programs. But the wrong...
Scaling Smarter: This Founder Fixed the Funnel, Not the Offer
What Happens When You Align Messaging and Email Strategy Instead of Starting From Scratch “We needed to distill five years of insights into messaging that could fuel our next chapter of growth. Shannon delivered.” When you’ve built a powerful offer that’s helped...
Co-Marketing Strategy: Behind the Scenes of Partnership Marketing Campaigns
We are better together. I believe with my whole soul that community and partnerships strengthen every aspect of our lives and businesses. It’s part of the reason I love co-marketing campaigns so much. When I work together with other founders and colleagues, we are...
Good Better Best Pricing Strategies and Sales Goals
When I hear the phrase good-better-best pricing, coaching services don’t come to mind. Neither does the kind of business we’re building at Joyful Business Revolution™. In fact, the very idea of good-better-best pricing triggers a visceral reaction. I’d never describe...
Is Business Slow? We’ve Been There. Here’s What to Do About It.
I’ve been hearing from a lot of people lately—on calls, in messages, and across social posts—that business is slow this year. Some people I’ve talked to have begun to question if they should look for something new, add a new service, or even shift gears and start...
Turning a Stagnant Email List into $25k in New Sales in Just Three Weeks
If your email list feels like it’s gathering dust and you’re struggling to turn subscribers into paying clients, you’re not alone. Many small business owners find themselves sitting on an underutilized goldmine—an engaged email list that just needs a clear strategy to...
13 High-Performing Lead Magnet Ideas for Coaches and Consultants
Wondering why your no-brainer lead magnets aren’t working? You’re not alone — but there are several things you need to know about your lead magnets, your target audience, and what actually works. Over the last decade-plus working with coaches, strategists, and other...
It’s 2025. It’s Time to Start Marketing Without Social Media.
Social media marketing on its own is neither a winnable, or sustainable strategy. You can quote me on that. If you’ve seen me posting on social, I can understand why you might be looking at your screen inquisitively. And the truth is that yes, I am on LinkedIn....
What Should I Call Myself? Coach or Consultant? Specialist? Strategist?
Whether you’re just starting out in business or revisiting how you show up and market yourself, what to call yourself might be weighing on you. That’s with good reason. It’s one of the most important decisions you’ll make—especially if you consider yourself a coach,...
Planning, Creating, and Optimizing a Consulting Sales Funnel that Actually Works
Most consultants and coaches pour their heart and soul into creating a sales funnel designed to speed up relationship building and build sales. This is fantastic — I firmly believe that the more of “you” there is in your funnel, the more authentic the whole process...
I Asked People About the Future of Social Media — Here’s what they had to say
There's so much chatter about the state of social media right now with TikTok and Facebook up in the air. People are wondering where to go, what to do, and how to protect their business. I posed the question on LinkedIn and got a ton of great input: Jennifer Vaaler...
35+ Joyful Marketing Strategies for Coaches
Finding the right marketing strategy as a coach or consultant is tough when everyone you talk to gives you different and conflicting advice. Following it all would mean taking on several full time jobs, which isn’t physically—or financially—possible for most people I...
What’s the Real Difference Between a Marketing Plan and a Marketing Strategy?
How can you navigate marketing without burning out or compromising your values? Marketing can feel overwhelming. It doesn’t matter if you’re brand-new to business, a veteran coach or strategist, or you’re a marketing pro ready to make your escape from corporate —...
The Irrepressible Power of Joy Marketing
In a world where every marketer seems to focus on scarcity, urgency, and FOMO, I want to change the conversation — because joy marketing is real and, more importantly, powerful. The best marketing still makes people feel some kind of way — with over 90% of our...
How to Identify & Truly Connect with Your Ideal Clients Online
Growing your business starts with having an offer you love. Seems straightforward, right? It follows then that selling your offer requires getting in front of the right audience with the right message. However, where things often get sticky is when it comes time to...