From the Blog
Turning a Stagnant Email List into $25k in New Sales in Just Three Weeks
If your email list feels like it’s gathering dust and you’re struggling to turn subscribers into paying clients, you’re not alone. Many small business owners find themselves sitting on an underutilized goldmine—an engaged email list that just needs a clear strategy to...
13 High-Performing Lead Magnet Ideas for Coaches and Consultants
Wondering why your no-brainer lead magnets aren’t working? You’re not alone — but there are several things you need to know about your lead magnets, your target audience, and what actually works. Over the last decade-plus working with coaches, strategists, and other...
It’s 2025. It’s Time to Start Marketing Without Social Media.
Social media marketing on its own is neither a winnable, or sustainable strategy. You can quote me on that. If you’ve seen me posting on social, I can understand why you might be looking at your screen inquisitively. And the truth is that yes, I am on LinkedIn....
What Should I Call Myself? Coach or Consultant? Specialist? Strategist?
Whether you’re just starting out in business or revisiting how you show up and market yourself, what to call yourself might be weighing on you. That’s with good reason. It’s one of the most important decisions you’ll make—especially if you consider yourself a coach,...
Planning, Creating, and Optimizing a Consulting Sales Funnel that Actually Works
Most consultants and coaches pour their heart and soul into creating a sales funnel designed to speed up relationship building and build sales. This is fantastic — I firmly believe that the more of “you” there is in your funnel, the more authentic the whole process...
I Asked People About the Future of Social Media — Here’s what they had to say
There's so much chatter about the state of social media right now with TikTok and Facebook up in the air. People are wondering where to go, what to do, and how to protect their business. I posed the question on LinkedIn and got a ton of great input: Jennifer Vaaler...
35+ Joyful Marketing Strategies for Coaches
Finding the right marketing strategy as a coach or consultant is tough when everyone you talk to gives you different and conflicting advice. Following it all would mean taking on several full time jobs, which isn’t physically—or financially—possible for most people I...
What’s the Real Difference Between a Marketing Plan and a Marketing Strategy?
How can you navigate marketing without burning out or compromising your values? Marketing can feel overwhelming. It doesn’t matter if you’re brand-new to business, a veteran coach or strategist, or you’re a marketing pro ready to make your escape from corporate —...
The Irrepressible Power of Joy Marketing
In a world where every marketer seems to focus on scarcity, urgency, and FOMO, I want to change the conversation — because joy marketing is real and, more importantly, powerful. The best marketing still makes people feel some kind of way — with over 90% of our...
How to Identify & Truly Connect with Your Ideal Clients Online
Growing your business starts with having an offer you love. Seems straightforward, right? It follows then that selling your offer requires getting in front of the right audience with the right message. However, where things often get sticky is when it comes time to...
Authentic Brand Storytelling. For Everyone.
A lot of people talk about brand storytelling and even more talk about building a business that’s true to your why. But I wish more people were talking about connecting their authentic why to their brand storytelling. Over the years, I’ve been involved in many...
![197 Brand Adjectives to Describe Your Brand [Sorted by Category]](https://joyfulbusinessrevolution.com/wp-content/uploads/2024/08/197-Brand-Adjectives-to-Describe-Your-Brand-400x250.png)
197 Brand Adjectives to Describe Your Brand [Sorted by Category]
Deciding how to talk about your company takes a lot of work. If you’re like many business owners, it’s one of the hardest parts of marketing your business. That’s why I’m sharing this list of brand adjectives. You can use these branding words to clarify how your...
Unique Value Proposition (UVP) versus Unique Selling Proposition (USP) and Why You’re Stuck
What you do matters—so does your audience and what they get out of the deal. And in a nutshell, that’s what your unique value proposition (UVP) and unique selling proposition (USP) are all about. They show your customers what you do, why they should care, and why...
A Masterclass in Messaging & Positioning for Coaches & Consultants
What’s the difference between messaging and positioning? If that’s a question you’ve ever asked, you’re in excellent company. In over 10 years in business, I can tell you that just about every coach, consultant, and expert I’ve worked with has heard the terms...
Using Brand Messaging Pillars to Guide Your Content
When you talk to a variety of so-called digital marketing experts looking for ideas to build connections with your audience, you’ll get all kinds of different advice. Some of them might talk about how to position your business or define your USP. Others might get into...