From the Blog
The Irrepressible Power of Joy Marketing
In a world where every marketer seems to focus on scarcity, urgency, and FOMO, I want to change the conversation — because joy marketing is real and, more importantly, powerful. The best marketing still makes people feel some kind of way — with over 90% of our...
![[S8; Ep2] Behind the Scenes of Content Creation on Location in Miami [The Grow Your Business for Good Podcast]](https://joyfulbusinessrevolution.com/wp-content/uploads/2022/09/GRBG-Podcast-Cover-3-V2-400x250.jpg)
[S8; Ep2] Behind the Scenes of Content Creation on Location in Miami [The Grow Your Business for Good Podcast]
In this episode: Shannon and Amy discuss a behind-the-scenes look at "Content Creation on Location," an immersive event in Miami focused on community, storytelling, and hands-on content creation. The hosts emphasize the importance of a welcoming, comfortable...
[S8; Ep1] 5 Ways Travel Helps You Grow as a Business Owner [The Grow Your Business for Good Podcast]
In this episode: Shannon and Amy explore how their recent European travels have enriched their perspectives as business leaders. They discuss the transformative power of travel, from boosting confidence and cultural awareness to cultivating adaptability and empathy....
How to Identify & Truly Connect with Your Ideal Clients Online
Growing your business starts with having an offer you love. Seems straightforward, right? It follows then that selling your offer requires getting in front of the right audience with the right message. However, where things often get sticky is when it comes time to...
[S7; Ep8] How to Come Up With a Ted Talk Topic with Alan Cohen [The Grow Your Business for Good Podcast]
In this episode:Today I have a special guest with me, one of my most favorite people of all time, Alan Cohen. Alan and I are going to take you behind the scenes of his TEDx talk and walk you through how to come up with your own TEDx talk topic. Let’s get started! Here...
[S7; Ep7] How to Make $10k from Your Next Podcast Interview with Beth Nydick [The Grow Your Business for Good Podcast]
In this episode: Welcome back to another episode in our brand messaging series. I have been so excited to introduce you to my friend collaborator, Beth Nydick. I am speaking with her today about how to make $10,000 from your next podcast interview. She is the...
[S7; Ep6] Is your Brand Storytelling Authentic AND Creating Revenue? [The Grow Your Business for Good Podcast]
In this episode: If you're not telling authentic brand stories, it is so painfully obvious to most people that you're just going through the motions and you have ulterior motives. If you're just going to half-ass your story marketing, we feel that. Being authentic...
[S7; Ep5] How to Choose Brand Adjectives (and what not to do) [The Grow Your Business for Good Podcast]
In this episode: Talking about what to do is easy, but actually fine-tuning your messaging, defining your brand personality, and creating a consistent brand voice... well, that's a whole other enchilada. Why? When you spend all your energy wordsmithing, your...
[S7; Ep4] Finding and Using your Unique Selling Proposition and Unique Value Proposition [The Grow Your Business for Good Podcast]
In this episode: UVP, USP, USPS... What the hell, y'all? We are diving into UVP and USP. These are some of the most talked about, most obsessed over, and most misunderstood aspects of brand messaging. We're going to help you get clear on what they mean today....
Authentic Brand Storytelling. For Everyone.
A lot of people talk about brand storytelling and even more talk about building a business that’s true to your why. But I wish more people were talking about connecting their authentic why to their brand storytelling. Over the years, I’ve been involved in many...
[S7; Ep3] Brand Messaging vs Brand positioning—what’s the difference? [The Grow Your Business for Good Podcast]
In this episode: What's the difference between messaging and positioning? Tune in to hear how we define this at the Joyful Business Revolution and some scenarios or phrases that you might be seeing and hearing in your business, so you can figure out what needs to be...
![197 Brand Adjectives to Describe Your Brand [Sorted by Category]](https://joyfulbusinessrevolution.com/wp-content/uploads/2024/08/197-Brand-Adjectives-to-Describe-Your-Brand-400x250.png)
197 Brand Adjectives to Describe Your Brand [Sorted by Category]
Deciding how to talk about your company takes a lot of work. If you’re like many business owners, it’s one of the hardest parts of marketing your business. That’s why I’m sharing this list of brand adjectives. You can use these branding words to clarify how your...
[S7; Ep2] What are Brand Messaging Pillars? And How Do You Use Them To Grow Your Audience? [The Grow Your Business for Good Podcast]
In this episode: There is a lot of online advice about branding and marketing your business, but something I find that is often missing is how to apply the information to your business and actually use it to grow your aligned audience. Hang on, y'all, because...
[S7; Ep1] Creating a Brand Messaging Strategy That Makes You Unforgettable [The Grow Your Business for Good Podcast]
In this episode: Messaging strategy is something that a lot of people talk about, but everyone seems to offer a different definition. Do you feel confused and overwhelmed? If so, no worries. You found the right place. We are diving in today on what is your...
Unique Value Proposition (UVP) versus Unique Selling Proposition (USP) and Why You’re Stuck
What you do matters—so does your audience and what they get out of the deal. And in a nutshell, that’s what your unique value proposition (UVP) and unique selling proposition (USP) are all about. They show your customers what you do, why they should care, and why...