From the Blog
[S10; Ep1] Understanding The Brilliantly Boring Business Model [The Grow Your Business for Good Podcast]
In this episode: M. Shannon Hernandez and Amy lay out a compelling case for what they call the “Brilliantly Boring Business Model.” Far from being mundane, this model champions reliability, simplicity, and profitability as the path to freedom, sustainability, and...
It’s 2025. It’s Time to Start Marketing Without Social Media.
Social media marketing on its own is neither a winnable, or sustainable strategy. You can quote me on that. If you’ve seen me posting on social, I can understand why you might be looking at your screen inquisitively. And the truth is that yes, I am on LinkedIn....
What Should I Call Myself? Coach or Consultant? Specialist? Strategist?
Whether you’re just starting out in business or revisiting how you show up and market yourself, what to call yourself might be weighing on you. That’s with good reason. It’s one of the most important decisions you’ll make—especially if you consider yourself a coach,...
[S9; Ep6] The Business Case for Community Wealth: A Dual Perspective on Sustainable Success [The Grow Your Business for Good Podcast]
In this episode: Amy is joined by HERD Ventures founder, Afrin Huq for a conversation that focuses on the concept of community wealth, exploring how it extends beyond financial gains to include deep connections, shared resources, and support within a network. Amy and...
[S9; Ep5] Redefining Success: The 10 Dimensions of Wealth for Purpose-Driven Business Owners (part 2) [The Grow Your Business for Good Podcast]
In this episode: In part 2, Shannon and Amy continue the conversation on the Ten Dimensions of Wealth, exploring the remaining seven dimensions: Relationship Wealth, Impact Wealth, Personal Fulfillment Wealth, Legacy Wealth, Knowledge Wealth, Community Wealth, and...
[S9; Ep4] Redefining Success: The 10 Dimensions of Wealth for Purpose-Driven Business Owners (part 1) [The Grow Your Business for Good Podcast]
In this episode: Shannon and Amy explore how purpose-driven business owners can integrate the "Ten Dimensions of Wealth" to build sustainable success beyond financial gains. They discuss three key wealth dimensions—Financial, Time, and Health Wealth—and provide...
Planning, Creating, and Optimizing a Consulting Sales Funnel that Actually Works
Most consultants and coaches pour their heart and soul into creating a sales funnel designed to speed up relationship building and build sales. This is fantastic — I firmly believe that the more of “you” there is in your funnel, the more authentic the whole process...
[S9; Ep3] Profits for Purpose: Embracing People, Planet, and Prosperity in Business [The Grow Your Business for Good Podcast]
In this episode: Shannon and Amy focus on integrating the triple bottom line—people, planet, and prosperity—into business strategies to create lasting positive impact while achieving aligned profitability. They include actionable frameworks, real-world examples, and...
[S9; Ep2] Reassessing Your Ideal Client to Match Your Business Evolution [The Grow Your Business for Good Podcast]
In this episode: Shannon and Amy emphasize the importance of reevaluating your ideal client profile as your business evolves. They guide listeners through identifying shifts in their audience, aligning messaging with current market needs, and implementing "bold...
[S9; Ep1] Designing an Expansive Vision to Fuel Your Purpose and Impact [The Grow Your Business for Good Podcast]
In this episode: Shannon and Amy focus on creating an expansive vision to fuel business growth and personal fulfillment. They discuss how to align your vision with core values, develop specific goals, and involve your team for collaborative success. Here are...
I Asked People About the Future of Social Media — Here’s what they had to say
There's so much chatter about the state of social media right now with TikTok and Facebook up in the air. People are wondering where to go, what to do, and how to protect their business. I posed the question on LinkedIn and got a ton of great input: Jennifer Vaaler...
35+ Joyful Marketing Strategies for Coaches
Finding the right marketing strategy as a coach or consultant is tough when everyone you talk to gives you different and conflicting advice. Following it all would mean taking on several full time jobs, which isn’t physically—or financially—possible for most people I...
[S8; Ep8] Inside Our Inspired in Italy Retreat: Blending Business Insights with Tuscan Flavors [The Grow Your Business for Good Podcast]
In this episode: Shannon and Amy share their passion for retreats, emphasizing their unique structure, which includes pre-retreat preparation, engaging mastermind sessions, cultural exploration, and a post-retreat integration phase. Designed for deep connection and...
[S8; Ep7] Unpacking the Experience: A Behind-the-Scenes Look at Our Mastermind Retreat with Minette Riordan [The Grow Your Business for Good Podcast]
In this episode: Shannon welcomes guest, Minette Riordan, a midlife transformation coach, to discuss the profound impact of retreats on personal and professional growth. They explore the value of destination retreats, which allow attendees to disconnect from daily...
[S8; Ep6] Tasting Traditions: An Interview with the Founder and Chef of La Bonita Culinary Experience in Tepoztlán, Mexico [The Grow Your Business for Good Podcast]
In this episode: Shannon introduces La Villa Bonita, a Mexican culinary vacation destination, highlighting its unique blend of cultural immersion, traditional cooking techniques, and a warm family-like atmosphere. Founders Chef Ana Garcia and her husband Robb share...