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The Writing Whisperer’s Top 3 Content Marketing Secrets

by M. Shannon Hernandez | Branding With Words, Content Marketing and Strategy

Are you spinning your wheels trying to figure out WHAT to say and HOW to say it as you write content for your blog? Are you frustrated because you need yet another way to say something you have already said four times in an email marketing campaign? Do you wish that...

Guest Post: Sue Anne Dunlevie on 3 Reasons You Must Invest in Yourself as a Business Owner

by M. Shannon Hernandez | Entrepreneurship, Guest Writers | 4 comments

When you’re watching every dime that goes into and out of your business, it can be hard to spend money on yourself. It seems to defy everything you’ve set out to do, which is to build a successful brand and following. Unfortunately, this way of thinking can stop you...

Have You Found Your Brand Voice?

by M. Shannon Hernandez | Branding With Words

Have you found your brand voice?  You know, that unique voice that is characteristic of you and your brand only? That voice, when others see it online, they know it is you, beyond a shadow of a doubt, without even having to look at the person who posted? Or even...

The No-Fluff Guide to Writing Client-Attracting Content

by M. Shannon Hernandez | Branding With Words, Content Marketing and Strategy, Copy Writing | 1 comment

Disclaimer: This is probably going to be one of the shortest blog posts I have ever written.  I get asked these two questions a lot: How do I attract clients through my content? How do I know what to write about? There are countless blog posts online that will tell...

Guest Post: Deb Brown on Building Your Brand through Meaningful Gifts

by M. Shannon Hernandez | Entrepreneurship, Guest Writers

Customer appreciation gifts are a great opportunity to reinforce your brand and strengthen your connection with clients. Showing your gratitude to clients through an appropriate gift elevates your business in their eyes, but there is a right way and a wrong way to do...
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