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Small Boobs, Love Handles, and Bad Marketing

Small Boobs, Love Handles, and Bad Marketing

by M. Shannon Hernandez | Content Marketing and Strategy, Time And Freedom LIVE!

Brace yourself. Today I’m talking about my small boobs and love handles….and a bad marketing strategy that went really wrong (in my opinion). Why am I sharing this story with you? There are many lessons to be learned here about marketing, and I’m even going to ask you...
Good Marketing Changes Feelings

Good Marketing Changes Feelings

by M. Shannon Hernandez | Content Marketing and Strategy, Time And Freedom LIVE!

Meet my nephew, Kingston, who has been playing tourist with me throughout Brooklyn and NYC, for about 5 days now. One evening, he asked me for a black pen, some blank paper, and some colors. After gathering the supplies, he began creating an idea for a video game. I...

Stories Are Your Best Friends In Marketing

by M. Shannon Hernandez | Content Marketing and Strategy, Time And Freedom LIVE!

About a week ago, I traveled to NJ to meet someone I have known, virtually, for quite some time. Barbara invited me to spend the day with her, meet her family, and just have a low-key day hangin’ out and chillaxin’. I got in the Silver Bullet (the name of my Ford...

Everyone Starts From Zero

by M. Shannon Hernandez | Entrepreneurship, Thought Leadership, Time And Freedom LIVE!

Zero. Zilch. Nada. Nothing. How do you react to zero? Is it a number/concept that scares you…or inspires you? “Everyone starts from zero.” This is something I’ve sort of become “known” for, because I say it frequently. It most happens like this:...

Why Becoming a Go-To Brand Should Be Your First Priority

by M. Shannon Hernandez | Content Marketing and Strategy

What would your business be like if you were the person who came to mind every time someone said they need x, y, and z services? I bet your inbox would be full of referrals and appointments from qualified leads. I want this for you! Becoming the go-to person in your...
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