Why Event Organizers Book Shannon

Relevant, Actionable, and Inspiring for Leaders at Every Stage of Growth

Shannon speaks to high-growth founders, executive teams, and marketing leaders at purpose-driven companies (typically $2M–$10M+ in revenue) who want their message to match their mission—so they can scale with clarity, trust, and consistent conversion.

Her talks blend strategic depth with warmth and inclusivity, leaving audiences inspired and equipped to act immediately. Whether the focus is aligning brand voice, protecting authority in an AI-driven world, or building high-performance messaging ecosystems, Shannon’s audiences walk away with both the mindset shift and the practical steps to make it happen.

Quick Highlights

• Strategic Depth – Actionable frameworks that connect directly to business growth.
• Leadership Insight – Practical tools for aligning message and mission.
• Values-Driven Approach – Centered on trust, equity, and sustainable growth.

Signature Speaking Topics

1. Message Sovereignty in the Age of AI

Best Fit Audiences: Executive teams, marketing leaders, and purpose-driven founders who want to protect brand authority and authenticity in an AI-driven marketplace.

As AI-generated content floods inboxes and feeds, the brands that stand out will be the ones that sound unmistakably human. In this talk, Shannon reveals how leaders can safeguard their voice, use AI as a refinement tool—not a replacement—and maintain the authority and trust that set them apart.

2. Why Misaligned Messaging is Costing You Trust, Time, and Revenue

Best Fit Audiences: Growth-stage founders, executive teams, and industry association members navigating rapid growth, rebrands, or strategic pivots.

When your message falls out of sync with your mission, you pay for it—in lost credibility, wasted effort, and missed opportunities. Shannon shares how to diagnose misalignment, close the gap, and create a messaging system that reflects your evolved vision and drives measurable results.

3. From Inbox to Impact: Email Strategies That Drive Consistent Sales

Best Fit Audiences: Marketing directors, VPs of growth, SaaS and B2B service teams, and in-house marketing departments seeking higher ROI from email.

Email marketing isn’t dead—it’s just being done wrong. Shannon shows how to shift from sporadic, one-off campaigns to a strategic lifecycle email ecosystem that deepens trust, nurtures relationships, and generates consistent, predictable sales—without burning out your team or your audience.

Event Package Enhancements

Make Your Event Unforgettable

Extend the impact of Shannon’s keynote or workshop by pairing it with her book Practical Joy: Simple Tools To Cultivate More Joy Every Day. Available in bulk orders with signed copies for attendees, reinforcing your event’s message long after it ends.

Bring Practical Joy to Your Audience

Integrate Practical Joy into your event experience through bulk orders, signed copies, or keynote-and-book packages.
Email hq@joyfulbusinessrevolution.com for inquiries.

What Audiences Are Saying

“A thoughtful guide to cultivating joy in everyday life—and in leadership. The insights translate seamlessly into how we lead teams, shape culture, and stay grounded while growing a business.” — K. Frank

“Better than a therapy session. This book gave me the clarity and roadmap to lead with purpose—and to align my personal joy with my professional mission.” — B. Gunn

“Quick, joyful, and actionable. The exercises helped me see that joy is a leadership asset—when I choose it, my vision and message become clearer.” — D. Macker

About Shannon

Shannon Hernandez helps purpose-driven founders and organizations bridge the gap between their message and their mission, designing messaging and email strategies that convert consistently and build lasting trust.

A fierce advocate for message sovereignty in the age of automation, she helps leaders protect and preserve the clarity, depth, and authority of their voice—ensuring it remains distinctly human and truly their own, even as AI becomes more prevalent.

As the Founder of Joyful Business Revolution™, Shannon partners with growth-stage leaders who want conversion without compromising depth and who need nuance honored in every word, especially neurodivergent, DEI-rooted, and values-driven decision makers.

Her work has been featured on CBS, ABC, FOX, and NBC, and her award-winning background in curriculum design includes projects with the NFL and U.S. Military. She is also the author of Practical Joy: Simple Tools To Cultivate More Joy Every Day and co-host of the Grow Your Business for Good podcast.

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