In this episode of Trustedpreneurs, Shannon joins hosts David and Madeline Richie for a wide-ranging conversation on alignment, messaging, and sustainable growth. She introduces the Joy Money Matrix as a practical framework for pairing what brings joy with what generates revenue, and shares her journey from education into entrepreneurship. The discussion explores human-driven messaging in an AI-accelerated landscape, ethical visibility on LinkedIn, and why long-term authority is built through clarity, story, and trust rather than speed or hype. A thoughtful episode for established founders who want growth that supports both their business and their well-being.
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